lippytak
commented
10 years ago If your kid is on free/reduced cost lunch, then they're eligible for CalFresh. Many aren't enrolled. (I could be getting this backwards...)
On Thu, May 8, 2014 at 11:54 AM, Dave Guarino notifications@github.comwrote:
How we connect to our target users is a key question here. This thread is to throw ideas at the wall that we can test.
- Inreach
"Inreach" is connecting with people already enrolled in (or eligible for?) other programs as a means to identify people likely eligible for CalFresh. Nutrition for Los Angeles Families (NFLAF) called this outhttp://cfpa.net/CalFresh/NFLAFProject/NFLAF-CoalitionSignOnRequest-2013.pdfin its 2013 push to up enrollment.
Crazy idea -- buy Adwords not just for "CalFresh" or "food stamps", but also things like "Medi-Cal" and "free health care sf" or anything else that we think folks who would be eligible might be looking for. The ad could be something like "sign up to get free money to buy food from the City of San Francisco in 3 minutes".
Another way to use inreach -- identify other "intermediary" users who are providing services to our perceived population, but for whom CalFresh isn't the focus. They might be super keen on helping people enroll if it takes 5 minutes instead of 60, and is straightforward to do.
— Reply to this email directly or view it on GitHubhttps://github.com/daguar/calfresh-and-so-clean/issues/29 .
alanjosephwilliams
How we connect to our target users is a key question here. This thread is to throw ideas at the wall that we can test.
"Inreach" is connecting with people already enrolled in (or eligible for?) other programs as a means to identify people likely eligible for CalFresh. Nutrition for Los Angeles Families (NFLAF) called this out in its 2013 push to up enrollment.
Crazy idea -- buy Adwords not just for "CalFresh" or "food stamps", but also things like "Medi-Cal" and "free health care sf" or anything else that we think folks who would be eligible might be looking for. The ad could be something like "sign up to get free money to buy food from the City of San Francisco in 3 minutes".
Another way to use inreach -- identify other "intermediary" users who are providing services to our perceived population, but for whom CalFresh isn't the focus. They might be super keen on helping people enroll if it takes 5 minutes instead of 60, and is straightforward to do.