Look at Emma Salesforce Integration

[dkoloditch]

Notes:

• around since 2011 and one of the first things used for emma's api
• uses webhooks
• changes on either system are mirrored on the other system
• install via SF AppExchange
• email data (opens, clicks, shares, opt-outs) is tracked and updated in SF (visible in history) for every synced member
• email data usable in dashboards and reports

Links:

• http://tech.myemma.com/salesforce-and-emma/
• http://myemma.com/email-marketing-integrations/crm-email-integration/salesforce
• https://www.youtube.com/watch?v=N6XfVOgMX1s (good demo)

Upshot: integration seems pretty easy and straightforward.