Investigate the creation of a better Emma+SalesForce API Integration

[haydenevans]

Emma + Salesforce

• Salesforce can integrate with Emma groups and mailing campaigns
• Data retrieved from responses to Emma mailings is limited to opt out
• All other data lives in Emma’s silo and cannot be easily pulled into Salesforce contact records
• Emma + Salesforce integration does not have an easy way to send off emails/surveys on an individual basis