So far we've made a bunch of guesses. What problems we think exist, what customers we think have that problem, and what solution we think would solve it.
Before moving on, we need to test those assumptions with some potential customers.
[ ] Spend 1 hour trying to find people who fit your customer segment and talk to them. Call your friends, find people on twitter, even pick up the phone and call businesses. The more people you can talk to, the better!
Test your Guesses
By now you should have:
So far we've made a bunch of guesses. What problems we think exist, what customers we think have that problem, and what solution we think would solve it.
Before moving on, we need to test those assumptions with some potential customers.