codeforkansascity / Property-Violations-Settlement

Analyzing Kansas City's open data on property violations
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What Makes You Different? #4

Closed zmon closed 8 years ago

zmon commented 8 years ago

What is your Unique Value Proposition?

Fill in Box 3, the "Unique Value Proposition."

leancanvas-box3

What is a UVP?

Your unique value proposition is the promise you're making to your customer that's compelling enough for them to jump on board.

Writing a UVP

Here are two suggested formats:

1) Ask yourself: "If I solve the problem [by doing this] for my customer, is that compelling?"

When you can substitute [by doing this] with something compelling, that's the Unique Value Proposition you're proposing.

2) Complete the statement: "I can promise [the customer in Box 1] who faces [the problem in Box 2] that I can give them [unique value proposition in Box 3]."

Lastly, don't forget to fill out the High Level Concept! This serves as a clear way to describe who you are. For Uber, this would be "Order a taxi with your phone." It can also be an 'x for y' concept like "Instagram for Pet Lovers."