Your unique value proposition is the promise you're making to your customer that's compelling enough for them to jump on board.
Writing a UVP
Here are two suggested formats:
1) Ask yourself: "If I solve the problem[by doing this] for my customer, is that compelling?"
When you can substitute [by doing this] with something compelling, that's the Unique Value Proposition you're proposing.
2) Complete the statement: "I can promise [the customer in Box 1] who faces [the problem in Box 2] that I can give them [unique value proposition in Box 3]."
Lastly, don't forget to fill out the High Level Concept! This serves as a clear way to describe who you are. For Uber, this would be "Order a taxi with your phone." It can also be an 'x for y' concept like "Instagram for Pet Lovers."
What is your Unique Value Proposition?
Fill in Box 3, the "Unique Value Proposition."
What is a UVP?
Your unique value proposition is the promise you're making to your customer that's compelling enough for them to jump on board.
Writing a UVP
Here are two suggested formats:
1) Ask yourself: "If I solve the problem
[by doing this]
for my customer, is that compelling?"When you can substitute
[by doing this]
with something compelling, that's the Unique Value Proposition you're proposing.2) Complete the statement: "I can promise [the customer in Box 1] who faces [the problem in Box 2] that I can give them [unique value proposition in Box 3]."
Lastly, don't forget to fill out the
High Level Concept
! This serves as a clear way to describe who you are. For Uber, this would be "Order a taxi with your phone." It can also be an 'x for y' concept like "Instagram for Pet Lovers."