SEO is often equivalent to alchemy - there is no exact science or no one standard to follow. However, tools like Yoast have a robust set of checks to ensure the basics.
We should be providing a simple visual check of basic metrics on the page, such as:
Check that correct meta elements are present.
Check that meta contents are of an appropriate length.
Check the heading and paragraph structure.
Word counts / estimated read time of page.
Show a simple Google search preview (visual replication of what it might look like in search results).
These metrics can be grouped by who is responsible - for example if meta elements are completely missing, it is a developer problem. If meta elements are present but empty, it is a content editor problem.
SEO is often equivalent to alchemy - there is no exact science or no one standard to follow. However, tools like Yoast have a robust set of checks to ensure the basics.
We should be providing a simple visual check of basic metrics on the page, such as:
These metrics can be grouped by who is responsible - for example if meta elements are completely missing, it is a developer problem. If meta elements are present but empty, it is a content editor problem.
Example of Yoast on a WordPress site: