cody-giroux / MiddleGround-305Proj

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A/B Test 4 - Dark Mode Theme #29

Open cody-giroux opened 3 months ago

cody-giroux commented 3 months ago

Kenny's: A/B Test Name: Dark Mode Theme User Story Number: 4 Metric: Engagement Hypothesis: Implementing a dark mode theme in the app will increase user engagement by providing a more comfortable viewing experience, especially during nighttime usage or in low-light environments.

Experiment:

Control Group: Users without access to the dark mode theme. Experimental Group: Users with access to the dark mode theme. Both groups will have equal exposure to other app features except for the presence of the new theme for the experimental group. Firebase Remote Config will allocate users randomly to the control and experimental groups. Tracking: Firebase Analytics will monitor metrics such as session duration, screen views, and user interactions. Success metrics will include user engagement metrics such as session duration, screen views, and interactions within the app.

Variations: Control Group: Users will continue using the app with its default light mode theme. Experimental Group: Users will have access to the new dark mode theme, allowing them to switch between light and dark themes based on their preference or ambient lighting conditions. The variation will include a toggle switch in the app settings for users to easily switch between light and dark modes.