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codyogden / killedbygoogle

Part guillotine, part graveyard for Google's doomed apps, services, and hardware.
https://killedbygoogle.com
MIT License
2.41k stars 377 forks source link

Universal Analytics #1536

Open pschaub opened 2 weeks ago

pschaub commented 2 weeks ago

Google Analytics 4 has replaced Universal Analytics

Users will lose access to Universal Analytics data on July 1, 2024

Starting on July 1, 2024, you will lose access to Universal Analytics data in the interface and the API, and via any product integrations like Google Ads, or Search Ads 360.

While the Universal Analytics standard sunset took some time to complete, the full Universal Analytics shutdown will happen on July 1st or within the week for most users. We know your data is important to you, and we recommend that you export your previously processed data before this date.

Source: https://support.google.com/analytics/answer/11583528

What's the Product's Name?

Universal Analytics

Describe the product in a single sentence.

Universal Analytics refers to the previous generation of Analytics. This was the default property type for websites prior to October 14, 2020.

When was the product launched? Provide a specific date, if possible.

October, 2012

Source: https://analytics.googleblog.com/2012/10/universal-analytics.html

According to this post and this article the service began as "Urchin" (1995), which was purchased by Google in 2005.

When was the product discontinued? Provide a specific date, if possible.

July 1, 2024

What type of product was it? App, Service, or Hardware?

Service