Google Analytics 4 has replaced Universal Analytics
Users will lose access to Universal Analytics data on July 1, 2024
Starting on July 1, 2024, you will lose access to Universal Analytics data in the interface and the API, and via any product integrations like Google Ads, or Search Ads 360.
While the Universal Analytics standard sunset took some time to complete, the full Universal Analytics shutdown will happen on July 1st or within the week for most users. We know your data is important to you, and we recommend that you export your previously processed data before this date.
Google Analytics 4 has replaced Universal Analytics
Users will lose access to Universal Analytics data on July 1, 2024
Source: https://support.google.com/analytics/answer/11583528
What's the Product's Name?
Universal Analytics
Describe the product in a single sentence.
Universal Analytics refers to the previous generation of Analytics. This was the default property type for websites prior to October 14, 2020.
When was the product launched? Provide a specific date, if possible.
October, 2012
Source: https://analytics.googleblog.com/2012/10/universal-analytics.html
According to this post and this article the service began as "Urchin" (1995), which was purchased by Google in 2005.
When was the product discontinued? Provide a specific date, if possible.
July 1, 2024
What type of product was it? App, Service, or Hardware?
Service