Reclaming Adblock Strategy (RAS) Design Submission #2 - Adblock Popup Wording A/B Test Ideas

samgawaran commented 2 years ago

Summary

I checked how popular websites/platforms show their adblock popups and adapted the wording to make it work in the Colonist brand. research can be found here

Details

Language Styles

I checked some articles on what advertising language is best to use on gaming platforms and found these document: http://repositori.uin-alauddin.ac.id/6344/1/ULIL%20INAYAH%20MUTHMAINNAH_opt.pdf

Formal - Mostly use by News/Magazines (Business Insider, Forbes) Supporter - Use by a lot of websites that have a subscription service. Adds an option to support instead of removing the AdBlock ( Washington Post) Humorous - Meme sites and other game portals. Uses swear words but I didn't apply it since its not in our brand. (Newgrounds & Know Your Meme) Dramatic - Useful for guilt-tripping players (PC Gamer)

Wording Ideas

Related Submissions

https://github.com/colonistio/design/issues/118

Submission Checklist

[x] This submission abides by Des-lvl-1, Des-lvl-2 & Des-lvl-3

samgawaran commented 2 years ago

for review: @goktugyil @demiculus @JuanRoman77

demiculus commented 2 years ago

I like the categories. @JuanRoman77 would you like to do the edits now or after we implement each popup?

@samgawaran the popup buttons are still close to each other. This is the buttons we have on live server: https://i.imgur.com/mC8BU16.png

Is there an issue for closer buttons for popup?

samgawaran commented 2 years ago

Is there an issue for closer buttons for popup?

Not yet. I can adjust the popups in the Figma file to reflect what's in the website. I'll reupload the images after I adjusted the spacing

samgawaran commented 2 years ago

I updated the popups @jashinjashua, let me know if the spacings are correct. My apologies for the earlier formats since the button spacing/etc. are not the same on the website.

We should follow the format on the website

Esqarrouth commented 2 years ago

Humorous is the way to go. Not just this particular humorous example, but any humorous will work. As long as it looks like it wasn't written by someone with a stick up in their ass

I gave some humorous examples, where are they @JuanRoman77 ?

colonistio / design