Get new and existing users in the right games fast
Minimize cognitive load of new users
Convert users
Guide new users to what we think is the best content for them
Show existing users their social status (ELO, Membership, Coins, Avatar)
Be able to easily extend game mode selection for future addition of game modes
Sharp interaction, easy-to-use for old and young players
Familiar feeling for new users
Make habit-forming easy
Needs
Get into the right game fast
Not being overwhelmed
Have a sense of agency (if I click here, the following will most likely happens)
Purchase IAPs
Have all choices of colonist.io website
Principles
Hierarchy
User Centricity
Accessibility
Usability (especially efficiency, satisfaction, and learnability)
Research
247 mentions some.
Clash Royale does this very good.
Solutions
Solution 1
Followed Principles: Hierarchy, User Centricity, Accessibility, Usability
Ignored Principles:
Benefits:
We can show new users a subset of all available options without compromising on layout / general UX. New and existent users will get to their destination fast. There is enough space for great illustrations to give a good first impression. The design will look good on any kind of mobile device
Potential Risks: A potential CTA for Membership has yet to find its place. Different approaches are currently being discussed between Huan, Sam and me.
Goals
Needs
Principles
Hierarchy User Centricity Accessibility Usability (especially efficiency, satisfaction, and learnability)
Research
247 mentions some.
Clash Royale does this very good.
Solutions
Solution 1
Followed Principles: Hierarchy, User Centricity, Accessibility, Usability Ignored Principles:
Benefits:
We can show new users a subset of all available options without compromising on layout / general UX. New and existent users will get to their destination fast. There is enough space for great illustrations to give a good first impression. The design will look good on any kind of mobile device
Potential Risks: A potential CTA for Membership has yet to find its place. Different approaches are currently being discussed between Huan, Sam and me.
Figma link: https://www.figma.com/proto/YiFWNF8cA06fAg34NdmqcZ/Colonist.io-Mobile?page-id=162%3A13215&node-id=162%3A13216&viewport=370%2C438%2C0.71&scaling=min-zoom&starting-point-node-id=162%3A13216
Considered
Reviewers
@demiculus @JuanRoman77