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colonistio / design

https://colonist.io
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Reddit Ad - Submission #286

Closed samgawaran closed 1 year ago

samgawaran commented 1 year ago

Goals

Needs

Proposed Solution: Reddit GIF Test

See Figma link for higher quality vid: Figma link: https://www.figma.com/proto/qoJZHxfBsMHtGRXNu5msuM/Colonist-UI%2FUX-Master-File?page-id=12316%3A202236&node-id=12318%3A211719&viewport=300%2C55%2C0.03&scaling=scale-down&starting-point-node-id=12318%3A202239

Considered

GDrive Link:

https://drive.google.com/drive/folders/1aoEc3JxAQNLvks7sdY_eie6OUztSyD29?usp=sharing

Reviewers

@JuanRoman77 @demiculus @SimonH321

samgawaran commented 1 year ago

for checking before I sent the cropped GIF. removing the black BG in the GIF takes time so I like to finalize the look before I go with it.

SimonH321 commented 1 year ago

for checking before I sent the cropped GIF. removing the black BG in the GIF takes time so I like to finalize the look before I go with it.

In the first part where you demo the city getting all the resources, could you instead have a dice roll animation showing a 4, for example, and then two wheat pop up? The current thing is a bit confusing, would never occur during gameplay. Other than that it looks amazing!

samgawaran commented 1 year ago

Will do! I can get it to you by tomorrow on my timezone. Will upload it here

demiculus commented 1 year ago

@SimonH321 fyi:

You should have hypothesis for multiple parts of the ad. For design, something like

Target users: Players who already know Catan and will want to play

According to your hypothesis you generate 2-8 types of ads. To test and validate. Ofc the ads are not just gifs they have texts and other stuff as well so the tests can use those since its cheaper to test out texts rather than getting Sam to create 8 versions of the gif.

SimonH321 commented 1 year ago

@SimonH321 fyi:

You should have hypothesis for multiple parts of the ad. For design, something like

Target users: Players who already know Catan and will want to play

  • They need to see the word "Catan" in the ad.
  • They don't need to see the word "Catan" in the ad.
  • They are interested in extra features.
  • They are interested to know its free.
  • They are interested to know its multiplayer.
  • They are interested to know if they can play with their friends. ...

According to your hypothesis you generate 2-8 types of ads. To test and validate. Ofc the ads are not just gifs they have texts and other stuff as well so the tests can use those since its cheaper to test out texts rather than getting Sam to create 8 versions of the gif.

This is just a trial to see if Reddit advertising is viable at all. That's why I decided to just have one, well-made gif. If this goes well, we can start testing a variety of ads and seeing how different ones convert. (sorry for double comment, was on wrong account.)

samgawaran commented 1 year ago

@SimonH321

I'm having a hard time keeping the size of the GIF below 3MB to meet reddit ad standards. https://redditinc.force.com/helpcenter/s/article/Reddit-Ad-Unit-Specifications

image

Can we do an MP4 version instead? I'll make the quality higher so it will look sharper. maximum size limit in Reddit is 1GB so its viable. here is the look of the revised ad as .mp4

https://user-images.githubusercontent.com/90673012/216309276-3664a759-11a1-4b17-ac94-09f682659d11.mp4

SimonH321 commented 1 year ago

If Reddit allows it, like good to me

samgawaran commented 1 year ago

uploaded the files here: https://drive.google.com/drive/folders/1aoEc3JxAQNLvks7sdY_eie6OUztSyD29?usp=sharing