nicolas-raoul
commented
3 years ago After 3 months, the ads got 1000 Commons app installs. Details about these installs:
Top 10 countries: Algeria, Ethiopia, Myanmar, Nigeria, Morocco, Kenya, Pakistan, Iraq, Afghanistan, Somalia (full list). 98% on mobile phones, the rest on tablets. Half on Google Search, 40% on Google Display Network, the rest on YouTube. Target cost per install (TCPA): 0.2 USD for English, 0.18 USD for French.
Assets:
Play Store statistics seem to corroborate the increase:
Feel free to propose localization of these assets to other languages (only languages spoken in underrepresented countries), thanks!
We could really benefit from an updated video without the logo intro nor final links, and generally much shorter and focused on the benefits of uploading to Commons. It could go like this:
- Street video shows someone taking a picture (in landscape mode) of an impactful+notable building.
- Screencast shows the picture being shared by intent to the Commons app (make sure no private information of your contacts is shown when sharing)
- Screencast shows quickly filling all metadata correctly
- Screencast shows the picture embedded inside a Wikipedia article
- Maybe street videos showing people looking at their smartphones (no need to see what is on their screen) in very different parts of the world, as a background to a call-to-action text such as:
Easy with the official app. Install now..
Before the call-to-action, large subtitle should say what it's about, as mobile users often mute sounds and especially ads:
Upload your photos to Wikipedia.
The video should be in mobile-friendly format, probably 300x300 pixels or 320x480 pixels (or mezzanine thereof).
misaochan
I started advertising the app on Google Ads, 1$ a day, for fun and to gain some experience.
If you want to join the fun, please comment with headlines (30 characters max) and descriptions (90 characters max) that you think may help us reach some of the goals below, and I will include them in my experiments:
By the way, below are the headlines/descriptions I am currently experimenting with. The word "Wikipedia" is trademarked so we can't use it (it might work in other languages though) so I tried to paraphrase. I focused on Wikipedia because it is probably the only Wikimedia project that people know. The only targeting we can do is by country and by language.