Michaels Andrews proposed this term in the prior Drive workflow (see terms register). His comment in relation to "omnichannel" and the dropped term, "multichannel":
I think we might want to include "multiplatform publishing". The perspective is on the different platforms the publisher needs to address. Omnichannel is a customer orientation, providing customers with access to many channels.
wion
commented
7 years ago
Michaels Andrews proposed this term in the prior Drive workflow (see terms register). His comment in relation to "omnichannel" and the dropped term, "multichannel":