Rebrand from CII to OpenSSF

[david-a-wheeler]

The Core Infrastructure Initiative (CII) has been merged into the Open Source Security Foundation (OpenSSF), and the badging project is part of the OpenSSF Best Practices WG. It would be sensible to rebrand the CII Best Practices Badge to match.

HOWEVER! Rebranding takes a lot of time and effort, and it will have nontrivial costs. So it's important that this rebranding happen exactly once if it happens at all.

So the OpenSSF must FIRST agree on the rebranding, including the new name & proposed new URLs for the GitHub site and public URLs. I would like the OpenSSF Best Practices WG, Technical Advisory Council (TAC), and Governing Board (GB) to all agree to the specific changes, since this impacts the working group, technology, marketing, and so on.

Proposed changes:

• Name: "CII Best Practices Badge" → "OpenSSF Best Practices Badge"
• Repo (GitHub) site: https://github.com/coreinfrastructure/best-practices-badge → https://github.com/openssf/best-practices-badge/
• Website: https://bestpractices.coreinfrastructure.org/ → https://bestpractices.dev/ (the goal is to have a much shorter URL; the long domain name has been a complaint in the past).
• Badge display (small image): "cii best practices" → "openssf best practices"

It will be very important to automatically redirect users of the current repo site and website to the new site location. For the website this will probably need to happen for quite some time, probably 3+ years.

The current badge image says "cii best practices". I propose changing that to "openssf best practices", as that is clear even though that is extremely long. Shorter versions have their own problems:

• "ossf best practices" is shorter, but that invites confusion if the name is really the "OpenSSF Best Practices Badge".
• "openssf" in many ways is best, as that is similar to the length of most other badge names. However, that doesn't hint at its purpose (best practices) & could be a problem later if the OpenSSF creates another badge.

There are a lot of things that will need to change if this occurs. The logo will have to be redone, which is costly. We'll also have to modify code & configurations in a number of places to deal with this change. I'll have to coordinate with LF IT to make the transition quick & transparent. We'll probably do name changes, then URL changes, so that people will get hints that the URL changes are coming.

Comments welcome!

[david-a-wheeler]

The first step is here, this just changes the text:

https://github.com/coreinfrastructure/best-practices-badge/pull/1713

Changing logos, the badge image, URLs, and such will need to be separate steps.

[david-a-wheeler]

As of 2021-12-24 we have renamed on the production site.

I'm closing this one. We will want to move to a new URL (probably bestpractices.dev) with a redirect, but that's a separate matter.