csswizardry / ama

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Is client side A/B testing always a bad idea in your experience? #53

Closed nchan0154 closed 5 years ago

nchan0154 commented 5 years ago

Very curious about your recent Shopify work!😮

csswizardry commented 5 years ago

In a word, yes.

In two words, yes yes.

From a performance point of view, it has so many drawbacks. In no particular and non-exhaustive order:

The benefits of client-side A/B tests really only suit the marketing team:

To mitigate the effects: