Closed fjjulien closed 4 months ago
FYI - I was curious to know if alternateName
had any impact whatsoever on SEO. My Google search found several blog posts that recommended the property for businesses. This is consistent with Google's own recommendations for organization structured data:
We recommend focusing on properties that are useful to your users, such as name or alternateName for your business name as well as an indication of real-world presence (for example, address or telephone) and online presence (for example, url or logo). Source: Google, Organization Structured Data
If the property can improve the SEO of businesses, I guess it would also improve the SEO (and discoverability) of venues.
I stumbled upon a case where I was extremely challenged in retrieving the Offer page for a show that I wanted to recommend to a friend. Here's what I recounted to the presenting organization:
Indeed, the structured data on this page identifies the Place entity with a
location.name
that corresponds to the specific room ("Studio A") rather than the more commonly known building name ("La Nouvelle Scène Gilles Desjardins").I suspect this issue is likely to be frequently experienced with event data from ticketing service providers. Their particular use case requires offers to be attached to a specific room, with a specific capacity, rather than to a building. A quick look at the lepointdevente.com reveals other examples of venue names that even local arts goers may not be familiar with, such as salle Fenplast (at Collège Charles-Lemoyne).
I believe this is the kind of issue that Artsdata is apt at solving.
Could run automated inference on Artsdata minted events to retrieve the building name and push it as a value under
location.alternativeName
, if applicable?Beyond serving a basic discoverability use case, I believe this feature could be useful to data reusers who might wish to populate both values on their webpage (possibly using different heading or body styles).
See also this other discussion on Event alternateName: https://github.com/culturecreates/artsdata-data-model/issues/96