Overheard quote: “I wish I had a portfolio site for my internship applications … it would have made it so much more impressive”
Narrative
Zhou Li is a sophomore student looking to apply for software engineering internships. He realizes many applications have a space for personal portfolio links, which can showcase his achievements in a more impressive way. However, Zhou does not have any frontend / web development experience, and is searching for a platform that can help automatically transform his resume into a well-designed website.
Behavioral and Dimensional Information
Goals and Motivations:(goals should directly relate to product/service)
To boost attractiveness of application by creating a portfolio website to showcase your work
Tasks:(break goals down into tasks — what does the user need to do to accomplish a particular goal)
User needs to create a website from scratch
User needs to code her work experiences, education and projects (as on her resume) in the form of a website.
Pain Points, Concerns, and Challenges:(what are they worried about? what do they have trouble with?)
Constructing a personal website can be time intensive, and job applications may have a very narrow window of time for submission.
Learning to code a website can take an extensive amount of time
Third party services to construct your website can be costly
Not having access / time to learn how to code
Not to mention styling a website can take many days to perfect
User would wish that there would be some kind of template that he could minimally work off of to customize small changes, etc., but already have a general, presentable website to start off with.
User Flow(describe a typical scenario of the user interacting with your product – this is a short ordered list of actions)
User uploads resume, or fills in information he wants to include in his website (e.g. education, work experience, projects, etc.)
User clicks generate website, and a series of templates are displayed for him to choose
User selects a template of his choice, and is returned the link to the deployed website.
User then inspects the code at each section, and modifies layout according to how he wants.
Jane Weeko
Background and Demographic Information
Fictional Name: Jane Weeko
Demographics: College Freshman
Overheard quote: “I wish I had a nice site to store all my projects”
Narrative
Short narrative or description about the user and why they're using your product/service (try to capture their attitudes, needs, problems/concerns, and experience)
Jane Weeko is a freshman student who has completed numerous impressive projects in high school and has fit them all into her 2-page resume. However, since coming to college, she learnt that resumes are only 1 page long and she was conflicted as to which projects to put. She wants to create an online personal portfolio to store all her projects that she has painstakingly written into her resume so that she can still impress recruiters. However, coding intimidates her and she does not know how to build her own portfolio website. She uses our product to convert her resume into an impressive personal portfolio without losing her cool projects.
Behavioral and Dimensional Information
Goals and Motivations:(goals should directly relate to product/service)
To store all personal projects on a centralized platform
Tasks:(break goals down into tasks — what does the user need to do to accomplish a particular goal)
User needs to code a website
User needs to transfer everything from her resume into her website and style the website
Pain Points, Concerns, and Challenges:
(what are they worried about? what do they have trouble with?)
User does not know how to code and does not like coding
It takes too much time to learn how to code
It is a huge hassle to style the website and convert everything from the user’s resume into a personal portfolio website
User Flow(describe a typical scenario of the user interacting with your product – this is a short ordered list of actions)
User uploads resume
Website generates a list of templates and styles
User chooses the style
Product generates a website for the user
User clicks on different components of the generated website to edit font sizes, styles, and reorganize the page according to her desires.
Jasmine Cutler
Background and Demographic Information
Fictional Name: Jasmine Cutler
Demographics: Center for professional development advisor
Overheard quote: “I know what the students need to showcase but not how they can.”
Narrative
Short narrative or description about the user and why they're using your product/service (try to capture their attitudes, needs, problems/concerns, and experience)
Jasmine has been working at Dartmouth CPD for years now and is great with advice on how students can improve their applications. However, she struggles whenever students ask her how they can create a portfolio or make their application more visual than a resume. She hopes to recommend our product to them and even show them how much more appealing their profile looks through a portfolio than just words on a paper. She is unfamiliar with the details of student projects and experiences and does not have the time to recommend anything other than a simple website link that does most of the work for you.
Behavioral and Dimensional Information
Goals and Motivations:(goals should directly relate to product/service)
Recommend portfolio making sites
Not wish to spend time explaining visual portfolios
See new website trends
Tasks:(break goals down into tasks — what does the user need to do to accomplish a particular goal)
Have an example student resume to upload
View a ready portfolio
Make resume visual
Represent student personality through the site
Pain Points, Concerns, and Challenges:(what are they worried about? what do they have trouble with?)
Spending too much time on a platform
Not knowing what student projects and experiences are
Misrepresenting student experiences
Having all students create a replica website would not be good
User Flow(describe a typical scenario of the user interacting with your product – this is a short ordered list of actions)
Input an example resume
Repeatedly opening up that example student portfolio to show students
Being able to see all her students in one place
Donna Smith
Background and Demographic Information
Fictional Name: Donna Tubbs
Demographics: Recruiter
Overheard quote: “A student interested in working at the firm just submitted a link to their resume website. I’m impressed!”
Narrative
Short narrative or description about the user and why they're using your product/service (try to capture their attitudes, needs, problems/concerns, and experience)
Jennifer has been working as a recruiter for the past five years. She has gotten used to seeing the usual one page pdf resumes, and rarely anything different. Recently, she reviewed a resume that was presented on a beautiful website and she couldn’t help but appreciate the effort the applicant put in. Jennifer spent more time on that resume than all their rest, and even told her fellow colleagues about it.
Behavioral and Dimensional Information
Goals and Motivations:(goals should directly relate to product/service)
Easy to scan resumes
Visuals make it easier to read the resume
Tasks:(break goals down into tasks — what does the user need to do to accomplish a particular goal)
Needs to be able to load the resume site
Pain Points, Concerns, and Challenges:(what are they worried about? what do they have trouble with?)
May find the site to hard to navigate or understand
User Flow(describe a typical scenario of the user interacting with your product – this is a short ordered list of actions)
Gets a URL to the resume website
Opens the webpage and can easily skim the resume while appreciating the look and feel of the webpage
Amber Aurora
Background and Demographic Information
Fictional Name: Amber Aurora
Demographics: Momma, full-time
Overheard quote: “She’s so brilliant but who knows about it!?”
Narrative
Short narrative or description about the user and why they're using your product/service (try to capture their attitudes, needs, problems/concerns, and experience)
Amber is a mom of five children, the oldest of which is a junior in high school. She pushes her kids hard and wants them to succeed, so is very involved in their lives. Amber has also been hearing about how applications get harder and harder each year, and how making a personal website might help. She heard through the grapevine that she can convert the resume Neha already wrote into a functional webpage. In a minute’s time, Neha can keep her focus on all her sports and extracurriculars, cuz her work here is already done!
Behavioral and Dimensional Information
Goals and Motivations:(goals should directly relate to product/service)
Strict resume formatting paints applicants with a broad brush, but we want to stand out
Personal websites take time and energy to make, but we only have so much of those because of Neha
Tasks:(break goals down into tasks — what does the user need to do to accomplish a particular goal)
Needs to be able to upload the resume into the site
Needs to be able to choose certain formatting options and have editing access
Pain Points, Concerns, and Challenges:(what are they worried about? what do they have trouble with?)
Worried about personal information ‘leaking’ to public… since we are publishing contact information on the web
Worried that site will take too long to learn how to use
User Flow(describe a typical scenario of the user interacting with your product – this is a short ordered list of actions)
Opens resume app URL
User creates/logs into an account
If authenticated, user moves to home page where they can upload resume. Not sure about scanning
Loading page while resume is converting
View results page. Make edits // confirm submission
Post website
nice! couple of thoughts. one is it would be good to split these up into the own github issues. not a huge deal but then you can reference them individually. #1 and so on.
some thoughts about the idea:
i like the subfocus on portfolio sites.
the scanning is a nice idea for sure, but definitely stretch goal! 😄
i wonder if there a way to make it less for generic portfolios but something specific - like can you help guide people in some particular occupation? such as junior engineers with their first-time portfolios sites. can you help guide them in how to best show their work? like maybe provide specific modules for them to show their process or talk about the specifics of what they worked on in a group project.
Jack Johnson
Background and Demographic Information
Narrative
Zhou Li is a sophomore student looking to apply for software engineering internships. He realizes many applications have a space for personal portfolio links, which can showcase his achievements in a more impressive way. However, Zhou does not have any frontend / web development experience, and is searching for a platform that can help automatically transform his resume into a well-designed website.
Behavioral and Dimensional Information
Goals and Motivations: (goals should directly relate to product/service) To boost attractiveness of application by creating a portfolio website to showcase your work
Tasks: (break goals down into tasks — what does the user need to do to accomplish a particular goal) User needs to create a website from scratch User needs to code her work experiences, education and projects (as on her resume) in the form of a website.
Pain Points, Concerns, and Challenges: (what are they worried about? what do they have trouble with?) Constructing a personal website can be time intensive, and job applications may have a very narrow window of time for submission. Learning to code a website can take an extensive amount of time Third party services to construct your website can be costly Not having access / time to learn how to code Not to mention styling a website can take many days to perfect User would wish that there would be some kind of template that he could minimally work off of to customize small changes, etc., but already have a general, presentable website to start off with.
User Flow (describe a typical scenario of the user interacting with your product – this is a short ordered list of actions) User uploads resume, or fills in information he wants to include in his website (e.g. education, work experience, projects, etc.) User clicks generate website, and a series of templates are displayed for him to choose User selects a template of his choice, and is returned the link to the deployed website. User then inspects the code at each section, and modifies layout according to how he wants.
Jane Weeko
Background and Demographic Information
Narrative
Short narrative or description about the user and why they're using your product/service (try to capture their attitudes, needs, problems/concerns, and experience)
Jane Weeko is a freshman student who has completed numerous impressive projects in high school and has fit them all into her 2-page resume. However, since coming to college, she learnt that resumes are only 1 page long and she was conflicted as to which projects to put. She wants to create an online personal portfolio to store all her projects that she has painstakingly written into her resume so that she can still impress recruiters. However, coding intimidates her and she does not know how to build her own portfolio website. She uses our product to convert her resume into an impressive personal portfolio without losing her cool projects.
Behavioral and Dimensional Information
User needs to code a website User needs to transfer everything from her resume into her website and style the website
Pain Points, Concerns, and Challenges:
(what are they worried about? what do they have trouble with?)
User does not know how to code and does not like coding It takes too much time to learn how to code It is a huge hassle to style the website and convert everything from the user’s resume into a personal portfolio website
Jasmine Cutler
Background and Demographic Information
Narrative
Short narrative or description about the user and why they're using your product/service (try to capture their attitudes, needs, problems/concerns, and experience) Jasmine has been working at Dartmouth CPD for years now and is great with advice on how students can improve their applications. However, she struggles whenever students ask her how they can create a portfolio or make their application more visual than a resume. She hopes to recommend our product to them and even show them how much more appealing their profile looks through a portfolio than just words on a paper. She is unfamiliar with the details of student projects and experiences and does not have the time to recommend anything other than a simple website link that does most of the work for you.
Behavioral and Dimensional Information
Donna Smith
Background and Demographic Information
Narrative
Short narrative or description about the user and why they're using your product/service (try to capture their attitudes, needs, problems/concerns, and experience)
Jennifer has been working as a recruiter for the past five years. She has gotten used to seeing the usual one page pdf resumes, and rarely anything different. Recently, she reviewed a resume that was presented on a beautiful website and she couldn’t help but appreciate the effort the applicant put in. Jennifer spent more time on that resume than all their rest, and even told her fellow colleagues about it.
Behavioral and Dimensional Information
Amber Aurora
Background and Demographic Information
Narrative
Short narrative or description about the user and why they're using your product/service (try to capture their attitudes, needs, problems/concerns, and experience)
Amber is a mom of five children, the oldest of which is a junior in high school. She pushes her kids hard and wants them to succeed, so is very involved in their lives. Amber has also been hearing about how applications get harder and harder each year, and how making a personal website might help. She heard through the grapevine that she can convert the resume Neha already wrote into a functional webpage. In a minute’s time, Neha can keep her focus on all her sports and extracurriculars, cuz her work here is already done!
Behavioral and Dimensional Information
Goals and Motivations: (goals should directly relate to product/service) Strict resume formatting paints applicants with a broad brush, but we want to stand out Personal websites take time and energy to make, but we only have so much of those because of Neha
Tasks: (break goals down into tasks — what does the user need to do to accomplish a particular goal) Needs to be able to upload the resume into the site Needs to be able to choose certain formatting options and have editing access
Pain Points, Concerns, and Challenges: (what are they worried about? what do they have trouble with?) Worried about personal information ‘leaking’ to public… since we are publishing contact information on the web Worried that site will take too long to learn how to use
User Flow (describe a typical scenario of the user interacting with your product – this is a short ordered list of actions) Opens resume app URL User creates/logs into an account If authenticated, user moves to home page where they can upload resume. Not sure about scanning Loading page while resume is converting View results page. Make edits // confirm submission Post website