State Of The Art Research

itishg commented 9 months ago

Investopedia | background

[https://www.investopedia.com/articles/dictionary/042215/understand-math-behind-betting-odds-gambling.asp]

We went through the maths behind betting odds, and different payoff formulas. This is relevant to fundamental incentives that we will have to set up for Arena

itishg commented 9 months ago

British Psychological Society | market

[https://bpspsychub-onlinelibrary-wiley-com.dartmouth.idm.oclc.org/doi/full/10.1111/bjop.12226]

This paper examines user behavior in mobile gaming platforms. Relevant to us both as predictor of likely user behavior and current penetration in non-events betting

itishg commented 9 months ago

Kalshi | method, competitive

[https://kalshi.com/]

Kalshi is the biggest current events-betting platform. Even though the kind of bets we are proposing are much smaller, and more community-linked, Kalshi's platform provides us a good skeleton to build off

mahirs0309 commented 9 months ago

MIT Tech of sports betting | market, background

[https://web.mit.edu/jrusnak/Health-And-Lifestyle-Today/the-rise-of-online-sports-betting-platforms-how-technology-transformed-the-wagering-landscape.html#:~:text=Virtual%20Reality%20and%20Augmented]

The MIT article explores the technological evolution and enhancement in online sports betting platforms, focusing on advanced algorithms, mobile apps, live betting, and virtual/augmented reality. This aligns with our project in terms of utilizing sophisticated algorithms and providing a mobile platform for betting.

mahirs0309 commented 9 months ago

Fortune | background, method

[https://fortune.com/2023/02/06/how-sports-gambling-betting-apps-work-addictive-psychologist/]

In relation to the project, understanding the psychological allure and the structural aspects of sports wagering apps, as discussed, is crucial for developing strategies to mitigate gambling-related harm. Ensuring our app incorporates responsible gaming tools, allowing users to set deposit, loss, and wagering limits, can help in promoting healthier, low-risk enjoyment and potentially prevent the escalation of gambling behavior, thereby aligning with our commitment to safeguard our user's well-being.

mahirs0309 commented 9 months ago

Linkedin | method, market

[https://www.linkedin.com/pulse/sports-betting-software-market-exploring-niche-industry/]

Leveraging insights from the "Sports Betting Software Market" research report, our project can adeptly navigate market dynamics, aligning our offerings with emerging trends and consumer demands. The comprehensive data on market segmentation, technological impacts, and regional preferences will empower us to tailor our strategies, ensuring robust growth and a sustainable market presence amidst evolving challenges and opportunities.

itishg commented 9 months ago

Cambridge | background

[https://www-cambridge-org.dartmouth.idm.oclc.org/core/journals/judgment-and-decision-making/article/comparative-evaluation-of-the-forecast-accuracy-of-analysis-reports-and-a-prediction-market/3360FC0D8835FC8B2C241F835C9288EB]

This paper explores the accuracy of future prediction by current betting markets. This is relevant to our paper because part of our monetization strategy is based on companies sponsoring 'bets' to gain signal on survey questions

itishg commented 9 months ago

Fizz Series B | competitive

[https://www.axios.com/pro/media-deals/2023/08/10/fizz-gen-z-app-college]

Fizz's recent raise of $25mn Series B is validation on market potential for college-centered social spaces

itishg commented 9 months ago

Fake money in betting markets | method

[https://users.nber.org/~jwolfers/papers/DoesMoneyMatter.pdf]

This paper explores the impact of replacing real money in bets with fake 'tokens'. This is relevant to our project since we will have to make product design decisions on the level of abstraction we have from real money (do we have sweepstakes, give everyone fixed # of coins etc)

itishg commented 9 months ago

Reddit thread on Draftkings promotions startegy | method, competitive

[https://www.reddit.com/r/sportsbook/comments/khlnug/curious_about_algorithms_behind_draftkings_promos/]

This thread explores DraftKings' promotion strategies, which could prove useful to us in our Go-To-Market strategy as we attempt to get adoption up for Arena

itishg commented 9 months ago

Forbes - Casino Economics | method, competitive

[https://www.forbes.com/sites/davidschwartz/2018/06/04/how-casinos-use-math-to-make-money-when-you-play-the-slots/?sh=607f1a0a94d0]

This article examines how Casinos make money on slot machines and bigger ticket bets like Poker. This is relevant to us as we build out our business model and explore different monetization strategies

itishg commented 9 months ago

Investopedia - Casino Economics | method, competitive

[https://www.investopedia.com/articles/personal-finance/110415/why-does-house-always-win-look-casino-profitability.asp]

Like the Forbes article, this source helped us form a better understanding of market-making profitability in betting

qaisarnwz commented 9 months ago

UXPlanet - Case study on design elements of a betting app | method

[https://uxplanet.org/ux-ui-case-study-designing-a-better-sports-betting-experience-6365499e9a86]

A case study thoroughly discussing the UI/UX elements of betting apps and how they use different techniques for user engagement and retention

itishg commented 9 months ago

International Review for the Sociology of Sport | background, competitive

[https://journals-sagepub-com.dartmouth.idm.oclc.org/doi/full/10.1177/1012690216680602]

This paper takes a broader view of sports betting, arguing that it is the culmination of a broader entertainment exercise. This is useful background of the concept behind Arena, which aims to catalyze deeper campus engagement rather than just being an outlet for speculation

itishg commented 9 months ago

Journal of Gambling Studies - Gender | market

[https://link-springer-com.dartmouth.idm.oclc.org/article/10.1007/s10899-012-9341-x]

This is an empirical paper examining differing activity online along gender lines. It is relevant to our design decisions and go to market strategy. We are acutely aware that this could end up being a gender-biased space, and we want to consciously act to mitigate this

mahirs0309 commented 9 months ago

Research Gate Article: Impact of Sports Betting Advertising on Gambling Behavior: A Systematic Review by Elizabeth Killick and Mark D. Griffiths | Market, Method

[https://www.pymnts.com/news/social-commerce/2022/the-next-3-years-p2p-sites-bring-friendly-betting-into-the-online-gaming-orbit/]

Relation to Our Proposal: This systematic review explores how advertising influences sports betting attitudes and behaviors, revealing a positive association between them, especially among high-risk gamblers. This relationship and the observed increase in gambling advertising underscore the potential of our proposal's market approach, where advertising and user engagement strategies could significantly impact user attitudes, intentions, and participation in our P2P betting marketplace.

qaisarnwz commented 9 months ago

Linkedin - Betting market future growth predictions | competitive

[https://www.linkedin.com/pulse/gambling-betting-market-dynamics-current-future-growth/]

This is a research report look at the future of the markets of betting and gambling apps and how they are expected to change in the next few years. It gave us some insight into where the industry might be moving soon

mahirs0309 commented 9 months ago

Article: Rise of Peer-to-Peer Betting Platforms: Tech’s Role in Trust Building | Market, Method

[https://bestbettingagents.com/rise-of-peer-to-peer-betting-platforms-techs-role-in-trust-building/]

Relation to Our Proposal: The article delves into the fundamental role of technology, particularly blockchain, smart contracts, and AI, in building trust in peer-to-peer betting platforms. This trust-building through technology directly resonates with our project proposal of creating a P2P betting marketplace within elite educational institutions. By ensuring transparency, fairness, and security through similar technological implementations, our platform can foster a trustworthy environment for users to engage in betting activities, thereby enhancing user participation and platform growth.

itishg commented 9 months ago

Smarkets | competitive, method

[https://smarkets.com/politics/us?lang=en-US]

SMarkets (and other players) have marketplaces to make political bets (who is going to win the Republican Primary etc). This events-betting background is useful to us from a design perspective (most of these players are using direct 2% commissions). We propose reaching out to employees/founders of these platforms to gain more insight into the market

mahirs0309 commented 9 months ago

Article: The Next 3 Years: P2P Sites Bring Friendly Betting Into the Online Gaming Orbit | Market, Method

link

Relation to Our Proposal: The article discusses the evolution of P2P wagering platforms like Lucra, emphasizing on the social aspect of betting among acquaintances rather than unknown masses or bookmakers. This personalized and social interaction in betting significantly resonates with our proposal of creating a P2P betting marketplace among elite educational communities. The mention of legal compliance, anti-money laundering (AML) and know your customer (KYC) tech stack, which are crucial for gaining trust and adherence to regulations, also aligns with the trust and security measures envisioned in our proposal. Furthermore, the article's discussion on expanding beyond sports to other arenas of friendly competition expands the scope of application for our proposed platform.

itishg commented 9 months ago

PredictIt | competitive, method

[https://www.predictit.org/]

Like SMarkets, PredictIt has a political events betting marketplace which could be useful to us from a product design and go to market perspective. PredictIt has a wider range of events vs SMarkets, some of which are smaller and thereby likely have thinner markets (which could be more analogous to the proposal for Arena)

mahirs0309 commented 9 months ago

PUBMED Article: Who makes in-play bets? Investigating the demographics, psychological characteristics, and gambling-related harms of in-play sports bettors by Jenna L Vieira et al. | Market, Method

link

Relation to Our Proposal: The study discusses the demographics, psychological traits, and gambling-related harms associated with in-play sports betting, providing an insight into the risk factors and the harms associated with this form of betting. It emphasizes the need for responsible gambling measures to mitigate potential harms, aligning with our proposal's objective to create a safe and regulated P2P betting environment. Understanding the psychological and demographic profile of in-play bettors could be instrumental in designing a platform that promotes responsible betting practices within elite educational communities.

mahirs0309 commented 9 months ago

NCAA Releases Sports Wagering Survey Data | Method, Market, Background

link

Relation to Our Proposal: The NCAA survey data illustrates a high engagement in sports wagering among young adults aged 18-22, with 58% having participated in at least one sports betting activity. It highlights the pervasive nature of betting on college campuses, showing a need for a structured and regulated betting environment. Lucra’s P2P platform can offer a safe and regulated environment for such demographics, promoting responsible betting practices while maintaining the social aspect of wagering among peers.

mahirs0309 commented 9 months ago

The Effect of the COVID-19 Pandemic on Sports Betting Tipsters as Professional Bettors | Method, Market, Background

link

Relation to Our Proposal: The research explores the shift in betting behaviors due to the pandemic, including the turn towards e-sports betting among professional bettors. The study's findings on the impact of such shifts and the perspective of professional bettors on e-sports betting can provide valuable insights for Lucra. Understanding these behavioral shifts can aid in adapting the platform to accommodate changing user preferences and ensuring the sustainability and long-term growth of the P2P betting industry, including potential expansions into e-sports betting.

itishg commented 9 months ago

Bookies.com - how do Bookmakers make odds | method

[https://bookies.com/guides/how-bookmakers-create-odds]

This writeup discusses the method used by sports bookmakers to create odds. This is super relevant to our project since a big question is how we set the initial odds before the odds float with supply and demand

qaisarnwz commented 9 months ago

FullStory - Keeping users’ heads in the game: Optimizing mobile sports betting apps | background, market, method

[https://www.fullstory.com/blog/optimize-sports-betting-apps/]

Blog article discussing the mobile betting market and its background. It gives good statistics about the size but more importantly talks about a few key specific experiences and strategies that have been successful

mahirs0309 commented 9 months ago

Global Sports Betting Market Report | Market, Competitive, Background

link

Relation to Our Proposal: The report gives an extensive insight into the global sports betting market, touching on aspects like market size, trends, and the influence of digital technology. The regulatory changes and the adoption of online platforms for sports betting are particularly relevant to our proposal, as understanding these market dynamics is crucial for our platform's strategic positioning and user engagement strategy. Moreover, the section on key companies in the sports betting business could be beneficial in understanding the competitive landscape and potentially identifying strategic partners or competitors.

mahirs0309 commented 9 months ago

Sports Betting Software Market Research 2023–2030 | Method, Market, Competitive

link

Relation to Our Proposal: The article provides a segmented analysis of the sports betting software market, detailing the types of software available and identifying major players in the industry. The projected growth in online bookmakers and gaming operators' sectors, driven by software advancements, aligns with our proposal's objective to leverage cutting-edge software for providing a streamlined betting experience. Moreover, understanding the competitive landscape through the identification of major software providers and their market share could be instrumental in carving out a unique value proposition for our platform within the elite educational communities.

itishg commented 9 months ago

FanDuel - regulatory | competitive, background

[https://www.fanduel.com/legal-sports-betting-us-map]

FanDuel is a scaled up online betting marketplace. We read through their state-wise offerings to back into regulatory restrictions which could impact Arena's go to market scaling strategy (which states we target, do we use sweepstakes etc)

qaisarnwz commented 9 months ago

Eventya - Boosting User Engagement - competitive, method

[https://www.eventya.net/eventya-tips-tricks/how-mobile-apps-are-boosting-user-engagement/]

An article on latest mobile app engagement techniques, like gamification, exclusive offers, etc and their success rates

mahirs0309 commented 9 months ago

we all worked together in the same room so we each put stuff for one another, from one anothers research

dartmouth-cs98-23f / arena