[Epic] Marketing: Newsletters, welcome emails and help desk

[zelima]

High level User Stories:

As an Admin I want to boot up a newsletter system, so that my users can receive news about datahub updates.

As an Admin I want to be able to send a welcome email whenever new user shows up, so that they know they become part of the team and feel welcome

As an Admin I want to boot up help desk system, so that my user get instant help, be able to satisfy their needs (Eg request specific data), or talk to sales people

Acceptance Criteria

• [x] New users are receiving welcome emails once they sign-up
• [ ] All users (except unsubscribed) are receiving updates (of their choice?) about Datahub and it's products (Eg new core dataset)
• [x] We serve help desk for users
  • [ ] live chat
  • [x] Ticket system
  • [ ] Direct contact with sales (phone?)

Tasks

• [x] Come up with lower level use stories for each item
• [x] Research and decide on help desk provider (See spreadsheet in drive)
  • https://freshdesk.com/
• [x] Research and decide on mail marketing provider
  • https://mailchimp.com/
• [x] Do analysis
• [x] Boot up help Desk
• [x] Draft Welcome emails
  • [x] Reviewed by others
• [x] refactor Auth server to update List of users on mailchimp
  • [x] Create new module to handle mailing
  • [x] Updated envs (Mailchimp user/APIkeys)
  • [x] make sure Auth process does not terminate if something goes wrong there
• [x] Start sending Welcome Emails
  • [x] design and prepare welcome Email
  • [x] Review by designer
  • [x] Test it works
• [ ] Draft newsletter
  • [ ] reviewed by others
• [ ] Process for adding new signups to newsletter list
  • [ ] Export user list from DB
  • [ ] Import list to mailchimp
  • [ ] design and prepare the newsletter Emails
  • [ ] review by designer
  • [ ] Test it works
  • [ ] Make sure unsubscribe works

Analysis

Continuew reading more detailed analysis but for both, welcome emails and newsletters we will use mailchimp rest API to populate List of subscriber. That's gonna happen from Auth service. Rest is taken care by mailchimp itself like scheduling, unsubscribe, mail design (we should do), etc...

Big question remaining: What should be the Email they get welcome and subscribed mails - support@datahub.io ?

ANSWER: will be sent from rufuspollok@datopian.com

Welcome emails

As an admin I want to say welcome to my users and suggest where to start from, so that they can start using datahubs benefit's right away.

As an admin I want to tell datahub user about cool features (Eg core datasets, or popular datasets), so that they get more interested in using datahub

Tasks:

• [x] Find out if fleshdesk provides this service
  • Apparently this has nothing to do with Flashdesk. At least I could not find any useful info on Flashdesk [name=Irakli]
  • Should we send Emails from Node application (or Auth?)
  • A: No fleshdesk is for ticketing system. We should go with mailchimp https://mailchimp.com/features/landing-pages/
• [x] How to connect our sign-up and sending email process?
  • A: mailchimp serves REST API. we can simply setup welcome email template there and hit the API to update the list of users (Email will be sent automatically)
  • Create an Automated Welcome Email: http://eepurl.com/c7VOa1
• [ ] Draft the Email

stuff to say in welcome email:

• welcome
• download app
• getting started
• checkout some new datsets

Newsletters

As Regular user I want to get news and updates about Datahub weekly or right away, So that I don't miss any new data

As a user, I want to be able to unsubscribe from newsletter, So that I don't recieve any news about datahub after I don't want it anymore

As a DataHub admin I want to keep my users updated with anything I've got new or interesting, So that I can increase their liability

As a DataHub admin, I want to be able to remove user from newsletter list, So that they don't get annoyed

As an admin I want to subscribe all my exiting users to the newsletters (until they unsubscribe), so that they I can remind them about datahub / see

As an admin I want to add all new users to newsletter list, so that all me new users get updated

Tasks

• [x] come up with userstories
• [x] Find the appropriate mail service
  • [ ] mailchimp, See alternatives for comparison https://docs.google.com/spreadsheets/d/16hPVEX16qd3bFPi9uoOnqPY3lcUePrcBOn9NSpDU6Fk/edit#gid=1496788358
• [ ] Draft the Email
• [ ] Design Email
• [ ] Decide on topics
• [ ] Decide how frequently to send

Stuff to discuss in newsletter:

• Most popular data
• New features
• Any other updates
• Use cases?

[zelima]

FIXED. Closing as much of this is done, follow up about newsletters here https://github.com/datahq/pm/issues/148