[Epic] Premium data offer

[anuveyatsu]

Tasks

• [x] frontend - https://github.com/datahq/frontend/issues/261
• [x] funnel - https://github.com/datahq/datahub-kpis/issues/8
• [x] SEO
  • [x] Add meta-tags
  • [x] Sitemap
  • [x] generated dynamically (but not on request)
  • [x] Work on the top 10 datasets, add keywords and multiple wordings - make sure their ranks go up on various search queries

Analysis

Meta tags

This is partially implemented before - https://github.com/datahq/frontend/issues/254

Leftover:

• [x] "description" meta tag is static - make it dynamic

Review the current stage in 3 aspects:

• appearance in search results
• appearance when sharing on twitter
• appearance when sharing on facebook
• appearance when sharing other social media and messaging apps, e.g., test on gitter and slack

Sitemap

NPM packages for generating sitemaps:

• [winner] https://www.npmjs.com/package/sitemap - stars: 418, weekly downloads: 39,199, last version: 10 months ago, last commit: 8 days ago
• https://www.npmjs.com/package/express-sitemap - stars: 53, weekly downloads: 1,211, last version: 10 months ago, last commit: 3m ago

Consider if we want to include all existing pages into sitemap (eg, dataset pages of individual users) or we want to include only special users' public datasets:

• core
• machine-learning
• examples

Create a script that re-generates sitemap after each commit and updates (?) Sitemap is available at /sitemap.xml path.

Upload the sitemap to google search console - https://search.google.com/search-console - we only need to show URL for the sitemap and it'll be fetched periodically.

SEO for the top 10 datasets: add keywords and multiple wordings

Current keywords:

<meta name="keywords" content="data,datasets,data publishing,data sharing,data hosting,data package,reference data,indicators">

which is hardcoded so doesn't work as good as it could. We want to have dynamic keywords, e.g., on GDP dataset page, the keywords would be: "gdp,gross domestic product,country gdp,regional gdp,world gdp,data,datasets,data package".

Another method would be to try to search, e.g., gdp data and analyse top 3 results keywords etc.

[anuveyatsu]

This is how Twitter card for a core/gdp dataset URL looks like:

Notice that meta tags were fully implemented on May 4 2018.

[anuveyatsu]

Sitemap is available at /sitemap.xml path and was submitted to google search console. It includes 125 pages.

[zelima]

@anuveyatsu anything remaining on this?

[anuveyatsu]

@zelima you can see from list of tasks

[anuveyatsu]

Closing as FIXED. We will need to verify what was the impact on rankings in search engines on the sprint review.