Improve Click Through Rate - Githubissues

datahubio / datahub-v2-pm

Project management (issues only)

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Improve Click Through Rate #171

Closed anuveyatsu closed 6 years ago

anuveyatsu commented 6 years ago

As the DataHub team, we want to increase the average CTR so we receive more traffic from the organic search.

Currently, our average CTR is 3.3% in the last 3 months.

Don’t touch pages that have a rank of 1 or 2 (they’re already super great, e.g., country-list dataset).

Acceptance criteria

[x] implementations from the tasks are deployed
[x] we're monitoring the search console by the end of the sprint

Tasks

~~see what keywords are using companies in the adwords ads (for relevant queries) which then we can target (create a new issue if there is interesting findings)~~
[x] analyse keywords in search console, e.g., see where we’re having lots of impressions but low CTR due to positioning. Include those keywords in the content (description/title etc.)
[x] use common keywords that are proved to be effective

anuveyatsu commented 6 years ago

FIXED, we have reached all-time-high on these weekdays (4-8 June 2018).