As the DataHub team, we want to increase the average CTR so we receive more traffic from the organic search.
Currently, our average CTR is 3.3% in the last 3 months.
Don’t touch pages that have a rank of 1 or 2 (they’re already super great, e.g., country-list dataset).
Acceptance criteria
[x] implementations from the tasks are deployed
[x] we're monitoring the search console by the end of the sprint
Tasks
see what keywords are using companies in the adwords ads (for relevant queries) which then we can target (create a new issue if there is interesting findings)
[x] analyse keywords in search console, e.g., see where we’re having lots of impressions but low CTR due to positioning. Include those keywords in the content (description/title etc.)
[x] use common keywords that are proved to be effective
As the DataHub team, we want to increase the average CTR so we receive more traffic from the organic search.
Currently, our average CTR is 3.3% in the last 3 months.
Don’t touch pages that have a rank of 1 or 2 (they’re already super great, e.g., country-list dataset).
Acceptance criteria
Tasks
see what keywords are using companies in the adwords ads (for relevant queries) which then we can target (create a new issue if there is interesting findings)