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datahubio / datahub-v2-pm

Project management (issues only)
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Brainstorm/analyse what we need to track re premium data funnel #261

Closed anuveyatsu closed 5 years ago

anuveyatsu commented 5 years ago

As an Admin, I want to see nice and clear funnel for Premium Data offer with all related KPIs so that I can see what we should improve to better sell our product/service.

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Tasks

anuveyatsu commented 5 years ago

Premium data funnel

To track:

  1. Overall site visitors aka users.
  2. Visitors of the pages where we promote premium data offer
    • showcase pages,
    • core
    • sports-data
    • machine-learning
    • cryptocurrency
    • s-and-p-500-financial-data
    • world-bank
    • unece
    • search page,
    • collections page,
    • dashboard page,
    • pricing page.
  3. Clicks on the offer.
  4. Form submissions.

As a first graph we want to see total visitors and visitors of pages with premium data offer (as absolute numbers). Then we can visualize the KPIs below:

KPIs:

  1. Visitors of pages with premium offer/total visitors
  2. Clicks on the offer/visitors of pages with premium offer
  3. Form submissions/clicks on the offer

We also can consider KPIs per page, eg, do the same KPIs for showcase, pricing, search and dashboard pages separately.

Showcase page interaction

To track:

  1. Total incomins users
  2. Number of data downloads
  3. Clicks on copy embeddables

KPIs:

  1. downloads/visitors ratio
  2. scrolldowns/visitors ratio
anuveyatsu commented 5 years ago

FIXED