They indicated that it's important to explain "why" you are asking questions, because (1) it builds trust, esp. explaining the process at the beginning of the survey, and (2) it helps shape the tone of the conversation.
We should include "why" explanations, wherever appropriate.
I added these explanations (in the voice of B.E.N.) – "why" explanation in bold:
Question about where the user slept: "I need to know where you slept last night. This helps me determine your eligibility for a Chicago shelter or housing program."
Question about family: "I also need to know if you have kids with you, so that I can recommend a more specific shelter resource."
Question about financial aid: "Do you have an income, but you need short-term help with housing costs? (For example, this month, you might need help with rent or an electric bill.) You might be eligible for a small grant."
I chatted with Wendy Avila and Kelly Grimes from HPCC (at Catholic Charities).
Notes here
They indicated that it's important to explain "why" you are asking questions, because (1) it builds trust, esp. explaining the process at the beginning of the survey, and (2) it helps shape the tone of the conversation.
We should include "why" explanations, wherever appropriate.