GA is sunsetting Universal Analytics in Summer 2023. They will no longer record traffic after that time, so it's important for us to transition any existing sites to GA 4 before this happens.
Let's chart a course for this (and update our templated GA code, and brush up on any material differences between UA and GA4).
GA is sunsetting Universal Analytics in Summer 2023. They will no longer record traffic after that time, so it's important for us to transition any existing sites to GA 4 before this happens.
Let's chart a course for this (and update our templated GA code, and brush up on any material differences between UA and GA4).