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Project facts Project name: Open Music Europe (OpenMusE) – an open, scalable data-to-policy pipeline for European music ecosystems Project acronym: OpenMusE Project starting date: January 2023 Project end date: December 2025 Project duration: 36 months Call: HORIZON-CL2-2022-HERITAGE-01 Topic: HORIZON-CL2-2022-HERITAGE-01-05

Project structure

Economy of music in Europe OpenMusE will provide indicators capable of capturing the full economic value of music, including zero-price uses. For this, existing data gaps are identified, analysed and filled. i.e., currently “hidden” data will be reported, MSMEs that currently do not provide data are integrated, zero-price use is measured, etc. Furthermore, methods to effectively act on this data are demonstrated. A pilot study demonstrates exemplary how improved data collection on the value of music can be leveraged to improve artist revenues.

Music Diversity and Circulation
OpenMusE will analyse and fill data gaps regarding music diversity and circulation in Europe. It will also implement a transferable pilot study designed to demonstrate the feasibility of increasing local artist representation in radio and streaming, via trustworthy AI and evidence-based regulatory policy. OpenMusE will provide clarity on crossborder activity on radio stations, cross-border activity on streaming platforms, the origins of artists behind songs on radio and streaming platforms, and the cross-border circulation of artists via live shows; and to create legal and policy recommendations on other ways in which data on music diversity and circulation can be leveraged to create opportunities for artists and other music stakeholders.

Music, Society and Citizenship OpenMusE will analyse and fill data gaps regarding music, society and citizenship in Europe. It will also implement a transferable pilot study to use open data to help MSMEs comply with emerging social and environmental sustainability regulations. Central will be to provide indicators that capture social value-adds such as participation in music education, participation in amateur music-making, the role of music in other consumer sectors, and the role of music in social networks; to develop methods for measuring the sustainability of the music industry, in coordination with the SDGs; and to create an open framework for transferring the techniques developed to any willing European market.

Innovation and Future Trends Clarity is provided on the impact of technical innovations such as streaming, social media, music recommender systems, music information retrieval, AI and machine learning, and blockchain on European music ecosystems. OpenMusE aims to create an opensource software-as-a-service ecosystem to collect significantly improved data on streaming service use, as well as to enable data collection on economic, diversity, and social to create an ERC token standard for tokenisation of copyrights; and to demonstrate how the ethical use of advanced technologies can be used to improve, rather than damaging, musical diversity and artist revenues. Data gaps regarding innovation and future trends within European music ecosystems are identified, analysed and filled.

Dissemination and Exploitation The OpenMusE consortium sets up various frameworks and channels to guarantee best possible dissemination and exploitation of the project's results, to ensure that the project outputs are widely known and taken up into both policymaking and business practice. Depending on respective IPR statuses the objective of transferring insights and developments to diverse audiences and stakeholders is hence either done via dissemination and communication activities or commercial exploitation.

Project Coordination and Data Management The OpenMusE consortium is devoted to control the overall execution of the project, in order to ensure the timely implementation of the work plan. The main objective is to provide and ensure the sound implementation of the project in terms of both efficiency and consistency. The project coordinator acts as an interface and catalyst under a rigorous project management procedure and is in permanent and close contact with all partners. It ensures that the project implements a multi- and interdisciplinary approach and that intersectionality is considered across all WPs. Ethics issues are addressed here and a clear ethics protocol is set up to comply with ethical principles.

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