SEO: Google SERP listing improvements

[ddembo]

What's wrong?

The appearance of Google results is not ideal:

What needs to change?

Add structured JSON-LD data to all pages the Home page. (Edit: turns out this is only supported at the domain level)

We want:

• Site Name: The Dreamy Nails
• Alternate site name: thedreamynails.com
• Add a pic to showcase client's work
  • (reference) this is automated

Page-specific tweaks:

• /
  • Title: Sydney BIAB nail art, manicures & press-ons by The Dreamy Nails
  • Description - I'm creating beautiful hand-painted nail art from my private home nail salon in Sydney
  • Additional site link: Service menu
  • These are automatically generated by google and cannot be manually controlled (reference)
• /about
  • Title: About The Dreamy Nails
  • Description - About my home nail salon journey. Understand why creating a safe space to express yourself is so important to me.
• /services
  • Title: Service menu | The Dreamy Nails
  • Description - My individually-tailored services include BIAB manicures, bespoke nail art, soft gel extensions & more.

Details on individual JSON-LD fields can be found on this Google Search Central page.

Pages should then be manually re-indexed

Definition of done

Google SERP listings reflect all desired changes.

[ddembo]

Have made some progress with latest round of changes but still not quite right...

• Google is using the favicon instead of the logo file I linked
• Breadcrumbs are appearing
• Still ignoring my attempts to make it use "The Dreamy Nails" for the site name.

Will recheck in a few days in case structured data gets crawled & updates differently than site content.