Consider applying dual licensing, e.g., using two licenses:
AGPL (or similar) for users that may use the application for research or personal use.
Proprietary license for users that may want to make commercial use of the application, code or components. In this case, contact with use to establish the terms of the acquisition of the license.
Open Software Suggestions for code:
Creative Commons Suggestions for rest of the project (manuals, logo..., etc):