Design Onboarding Flow

[ajsarkar28]

Background

The current onboarding experience does not effectively communicate the app’s value to Veterans, leading to low engagement with onboarding content and decreased return rates. The existing screens are text-heavy and focus on listing features rather than emphasizing the app’s unique benefits and core functionality. Redesigning the onboarding flow to highlight the app’s core value proposition, key features, and differentiators will create a more compelling first impression and improve user engagement.

Acceptance Criteria

• Core Value Proposition:
  • The redesigned onboarding flow should clearly communicate the app’s core value proposition: "Manage the VA health care and benefits tasks you do most often—all in one simple app."
• Key Features:
  • The onboarding screens should emphasize the app’s core features: prescriptions, secure messaging, appointments, and claims.
• Differentiators:
  • The onboarding flow should highlight features that differentiate the app from other modalities, such as biometric login and push notifications.
• User-Centered Design:
  • The design must prioritize accessibility and inclusivity, ensuring the content is easy to consume for all users, including those using screen readers.
• Visual Appeal and Streamlining:
  • The new onboarding should be visually engaging, concise, and focused on delivering a strong first impression with minimal text.

Deliverables

• Low-fidelity designs of the new onboarding flow (using Balsamiq), including all screens and transitions.
• A summary document outlining how the new design addresses the app’s value, core features, and differentiators.

[brea11y]

@ajsarkar28 – Updated the deliverables based on our meeting this morning. We'll shift gears to low-fidelity via Balsamiq. Also updating this to next sprint.