Improve & Personalize the First-Run Onboarding Experience

[ajsarkar28]

Project Status Overview

Project Objective:

Our goal is to improve the initial user experience by focusing on two key areas:

1. Pre Sign-In Experience
   Since sign-in failure is out of our control, we aim to optimize the pre sign-in experience to minimize the negative impact on users who are unable to sign in. This means ensuring that users still understand the app’s value even before they successfully sign in.

2. Conveying Value and Reducing Friction
   We will focus on conveying the app’s value more effectively and removing unnecessary friction during the first-run experience. Currently, the four onboarding screens contain too much text, causing users to skip them or feel overwhelmed, especially users with screen readers. Instead of presenting an overload of information upfront, we’ll streamline these moments to highlight the most important aspects and better engage users.

3. Exploring Personalization Options
   We will explore whether adding customization options during the first run will enhance the user experience for veterans. However, this does not mean immediate implementation but rather research into whether personalization at this stage would be beneficial and improve user engagement.

Product Brief:

Product Adoption Product Brief

Monthly Update for Stakeholders

Date	Progress & Key Accomplishments	Issues/Risks/Blockers
8/5/24	Product & UX have started a comparative analysis on app store presence and onboarding experience.
8/20/24	Product & UX are working on comparative analysis, desk research, and the product brief for onboarding / product adoption
9/3/24	Product brief is aimed to be finalized this sprint
9/17/24	First draft of product brief is complete. Suggested improvements to onboarding will be presented to Ryan Thurlwell and Jeff Barnes on 9/23.
10/1/24	Suggested improvements were presented and approved by Ryan. Determining epic organization and priority for subsequent quarters. Specifically, should App Store Improvements, Pre-Sign-In experience, and First-Run Onboarding be separate epics and what is their priority. Considering Sign-In challenges, that should be highest priority with App Store being second, considering it would only require Product and Content.
10/15/24	Value proposition exercise has been created and will be run the week of 10/21. The value proposition that results from the exercise will be leveraged in App Store Improvements, Pre-Sign-In experience, and First-Run Onboarding.
10/29/24	Value proposition workshop was run last week and first drafts of the value prop have been created. Team is reviewing them to pick finalists for review with POs. Product brief for first-run onboarding has been started.
11/12/24	First draft of product brief's problem and outcome are complete. Team has conducted a comparative analysis of onboarding experiences to identify ideas for potential improvements to mobile onboarding. Team will also be conducting a workshop to identify solutions to the current onboarding experience, with a focus on mitigating the consequences of sign-in failures.
11/29/24	Worksop was completed. Team is drafting designs of improvements to the first run onboarding experience, including sign-in

Current Dependencies / Blockers

Blockers

|Blocker | Team / Owner | Est to Resolution | |-------|---------|-------| | Internal dependency ? | | | External dependency ? | |

Team Members

Contact List

**VA:** - **Mobile OCTO Product Leads:** Rachel Han or Ryan Thurlwell - **VA OCTO Product Leads:** - **External Team 1 & Role:** - **External Team 1 & Role:** - **Ad Hoc:** - **Mobile Team**: Global, Health and Benefits, Design System, QA, API - **Mobile Team Lead:** - **FE Engineering:** - **BE Engineering:** - **Design:** - **Content** - **QA:** - **Mobile Teams that are involved:** Global, Health and Benefits, Design System, QA, API

[mistymg]

@ajsarkar28 Can you convert this to an epic so tickets can be linked to it?

[ajsarkar28]

@mistymg done!