SE: Cross-platform mobile banners on mobile-breakpoint Hub pages

[wesrowe]

Background

User Story or Problem Statement

AS A Veteran I WANT to be notified when mobile app functionality is available to replace the web page I'm viewing on my phnoe SO THAT I can have the better mobile app experience.

Hypothesis

See Initiative Brief.

Proposed Benefit hub pages to add promo to (from initiative brief, check brief for latest list):	Category	App Function	VA.gov URL
Health care tools	Refill and track your VA prescriptions	https://www.va.gov/health-care/refill-track-prescriptions/
Health care tools	Send and receive secure messages from your VA health care team	https://www.va.gov/health-care/secure-messaging/
Health care tools	Get your records for VA vaccines, such as COVID-19	https://www.va.gov/health-care/get-medical-records/
Benefits tools	Check your disability rating	https://www.va.gov/disability/view-disability-rating/
Benefits tools	Review your claim or appeal status	https://www.va.gov/claim-or-appeal-status/
Benefits tools	Submit evidence for your claim or appeal	https://www.va.gov/disability/upload-supporting-evidence/
Benefits tools	Download common VA letters	https://www.va.gov/records/download-va-letters/
Payment tools	Review payments we’ve sent you	https://www.va.gov/va-payment-history/
Payment tools	Update your direct deposit information	https://www.va.gov/change-direct-deposit/

Analytics

Mobile App events are tracked in a Looker Studio dashboard.

Assumptions

• We will start with a PoC using OOB Apple App Store promotional banners in iOS Safari.
• If PoC is successful, we'll expand to a cross-platform implementation.
• Likely target pages will initially be landing pages for "Cerner widget" functionality – refill prescription, make appointment, view medical records, view lab results.

(How will these assumptions be validated?)

Acceptance Criteria

• [ ] Testable_Outcome_X
• [ ] Testable_Outcome_Y
• [ ] Testable_Outcome_Z
• [ ] Requires KB article update

[wesrowe]

meeting 6/16 with Greta:

• account creation process on mobile app is very challenging – huge dropoff from DL app to logged in. 38% don't make it to home screen (logged in) within first month of DLing app
• falloff continues in subsequent months after login – 60% are gone by 2nd month (but maybe they use it in month 3)
• actually this is okay within healthcare apps
• hard to understand "good" scenario
  • Rx users shoudl be on every 3 mos or every mo
  • claims people could be checking a lot

So, what are we hoping to drive with our banner? Would we be driving more people to have a frustrating experience? Should we be more targeted at functionality where we think Vets have a more positive experience?

PW could add banners to a subset of pages/functionalities

• Greta can study data and make recommendations – based on what users are "authorized for", eg Rx, etc.

There IS a platform filter on the Looker Studio dash now, so that's not a blocker. Greta says banner clicking "Open" is in AppStore analytics. Downloaders, she's not sure but will check. Great's better idea: they have data on each user of what functionality they've used before – 

Greta tickets:

• Recommend which pages for banners
• Identify KPIs that will be more indicative than the platform-difference idea

[jilladams]

Note from sync with Dave today: Mobile analytics are batched, loaded 1x/month. Baseline will be whichever complete month it launched. E.g. if we launch 7/25, then August will be first full month of metrics, to evaluate in September. That means: it would be nice to ship before 8/1 if we're ready / Collab Cycle signs off. FYI @wesrowe @randimays