SEO Strategy for Vet Center pages

[mmiddaugh]

Problem Statement(s)

• Awareness about Vet Centers and their services is quite low among Veterans.
• Vet Centers are often confused with VA Medical Centers.
• Veterans searching for services are unlikely to find Vet Centers, their outstations, or community access points among the results.

Areas of emphasis for SEO

• Locations (and types of locations: CAP vs outstation vs Vet Center)
• Services offered

Next steps

next thing to do here would be to create issues for piloting the Schema.org stuff as part of this epic.

Resources

Understand how structured data works (Google) Types of results

Questions

As we build out the first 10 Vet Center sites...

• How do we leverage How can we leverage schema.org and the CMS content to improve findability and create Google rich search results?
• Can content "hidden" within accordions be used to improve SEO?

We can use our work for Vet Centers to inform a similar effort for VAMCs

[mmiddaugh]

Notes from a conversation with @1Copenut and @lildziner

• Json LD can be used for snippets of text to create meta-data to enhance SEO
• Use key words from appropriate Schema.org dictionary
• Trevor made a recommendation to the design system to add a structured data component to address blocks
• Need to find out if content which is "hidden" within accordions (ie: Common conditions and Description content) can be leveraged
  • If not, MVP could focus on surface level words in the Service (ie: Cardiology) and Patient-friendly (ie: Heart and circulation) names from Service taxonomy

[mmiddaugh]

SEO request issue for Analytics team #16566

[davidconlon]

next thing to do here would be to create issues for piloting the Schema.org stuff as part of this epic.