department-of-veterans-affairs / va.gov-team

Public resources for building on and in support of VA.gov. Visit complete Knowledge Hub:
https://depo-platform-documentation.scrollhelp.site/index.html
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Create new GA usage documentation #29573

Closed chloedotbrown closed 2 years ago

chloedotbrown commented 2 years ago

Issue Description

VFS teams understand how to read user interaction data and navigate the modernized view in Google Analytics. To be started once discovery/audit of existing documentation (#29569) is complete.


Tasks

Platform Analytics to update list of artifacts here needed here once auditing work complete. Below are ideas from Mural session:

Acceptance Criteria

bsmartin-ep commented 2 years ago

Complete:

GA 101 to help completely new users get started. https://depo-platform-documentation.scrollhelp.site/analytics-monitoring/New-Users-to-Google-Analytics.1877704964.html

Expanded FAQs for GA (currently in WIP folder) https://depo-platform-documentation.scrollhelp.site/analytics-monitoring/Frequently-Asked-Questions.1783333118.html

TODO:

Guide to GA segmentation: how to do, what fields to use, and what to look for. Existing content: https://depo-platform-documentation.scrollhelp.site/analytics-monitoring/Google-Analytics.1877999672.html#GoogleAnalytics-Segments

Guide to GA findability metrics: page paths, campaigns, sources, etc.