Product List - Identify Product Lifecycle

[lkoenigsberg]

What

Map each of our products into one of three product lifecycle phases

Early-stage - spans from ideation to minimum viable product (MVP or BETA). (Inventors/innovators)

• Customer research
• Design thinking
• Competitive innovator analysis
• Product strategy/vision
• Stakeholder evangelism
• Experimentation/lean startup
• Product definition
• Orchestrating stakeholders
• Building relationships

Middle stage - from early releases to mature. (builders)

• Customer analytics, deep customer understanding
• Consulting, support, etc.
• Balance activities between new features and existing customers
• Product evangelism

Late-stage - range from late maturity to sustainment/sunset/end of life (maintenance/nurse)

• Cost control (financial acumen)
• Track and analyze usage
• Manage relationships
• Deprecate unused capabilities
• Plan for end of life

Why are we pursuing this opportunity/problem

Each of these phase's maps to a set of skills (sometimes the same, sometimes different). Knowing what your product portfolio mix will help better align and grow our product management capabilities.

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Tasks

• [ ] Lorem

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Definition of Done

• [ ] TBD
• [ ] TBD

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How to configure this issue

• [ ] Review issue with the Product Ops team
• [ ] Prioritize
  • label accordingly:
  • Low Priority - 🟢
  • Medium Priority - 🟠
  • High Priority - 🔴
• [ ] Add Assignees (who will do this work?)

[MickinSahni]

Hey Lisa, I'm curious how this relates to the other product list-related effort (#45134)