Reporting & analysis: Awareness blog 1

[alevindecanini]

As an LGA team member, we want to track the effectiveness of the blog post in order to refine our communications strategy going forward.

Carl will receive a standard report Has access to monitor comments Sofia had been investigating whether we can have these pages tagged with Google Analytics

Acceptance criteria:

• [ ] Includes direct email engagements: clickthrough rate, and as % of recipients
• [ ] Includes newsletter email engagements: clickthrough rate, and as % of recipients
• [ ] Includes social engagements: clickthrough rate, and as % of recipients
• [ ] Includes comments and general sentiment assessment
• [ ] Slide in sprint demo
• [ ] Includes recommendations for comms strategy & messaging

[djmunoz1]

we will only have qualitative analysis for the moment, will revisit