Research: determine if landing page is useful

[aplatt-coforma]

This is a learning goal for our upcoming Veteran-facing research. It's worth noting that since we are focused on using the existing outreach letter (and a condensed version) as conversation stimuli for the research, we may not be able to determine if the landing page is useful based solely on this first round of research. Here are some of steps that need to occur before this ticket can be addressed:

• Conduct research
• Synthesize research
• Articulate insights, findings, and recommendations (this is the stage where we would discuss if the landing page is useful)

Acceptance Criteria:

• [ ] Provide what purpose a landing would serve
• [ ] Include prioritized list of what the team can focus on (and why) e.g. customized campaigns or static for all campaigns
• [ ] Include user journey perspective for landing page (different paths a veteran could take that could arrive at or miss/skip the landing page)
• [ ] Provide recommendation on landing page
• [ ] Considering the content that would be capture in the landing page, would it be better in another location e.g. top of form, in the letter

[djones2113]

Based on the activities that need to happen prior to this discussion, I'm estimating that we won't be able to address this question until at least 2 sprints from now (estimating ~Sprint 8).

[djones2113]

While we didn't address the concept of a landing page directly through our research, nothing from our conversations with research participants gave strong signals that a landing page would increase the likelihood that a Veteran would take a specific action in response to the letter. With this in mind, our recommendation was to revisit the idea of a landing page after launching our MVP.

You can view the orange section at the end of research readout (Mural) for detailed information on this recommendation.