[DATA] GA 4 Research

[luis-simauchi]

Setting aside some time this sprint to bring myself and others up to speed on the changes brought about the migration from GA 3 to GA 4

Want to be able to communicate the major differences to the 1010 team from the old analytics suite and how to find similar info within the new suite and widgets.

[emily-brown34]

let's get points on this before closing!

[luis-simauchi]

Analytics conversions have been renamed key events To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

You don’t need to take any action on your existing setup. Key events are created and reported the same way as previous conversions in Google Analytics.

Key events and conversions Key events in Google Analytics measure the interactions most important to your business. For example, you could mark an important event like a purchase or newsletter subscription as a key event. This will appear as a key event metric in Analytics reports.

Conversions can be created from key events

Summary of updates Here’s what you’ll see in Analytics reports and settings:

An event measures a specific behavioral interaction on your website or app. A key event is an event that you mark as important to your business. Key events appear in Analytics reports but aren’t directly eligible for reporting A conversion created from an Analytics key event is eligible for reporting

[luis-simauchi]

investigate the segments being used in GA 4, specifically how URL based segments have changed if at all

[luis-simauchi]

we had a great explorations for funnel views demo from the platforms team that we can use for our own purposes: https://analytics.google.com/analytics/web/#/analysis/p419143770/edit/yU2Z_zaXTmmoleZJaQELfA