Open dersuchendee opened 5 years ago
Second Half of XX Century Swiss Design was a movement that took hold in the 1950s in two Swiss art schools, the kunstgewerbeschule in Zurich, led by Josef Müller-Brockmann, and the Allgemeine Gewerbeschule in Basel, led by Armin Hofmann. The Swiss style (International Typographic Style) was a major force in graphic design in the 50s through the 80s. Swiss Design uses asymmetric layouts with text aligned flush-left, ragged-right; sans serif typefaces like Akzidenz Grotesk and, later, Helvetica (originally called Neue Haas Grotesk); the use of photographs instead of illustration; and, most importantly, the deployment of a mathematically determined grid to determine the placement of design elements—a method that remains extremely important to this day in web design.The ‘50s are characterised by the use of light and very intense colours.
Josef Müller Brockmann is one of the most important graphic designers of Swiss Style in the 1950s. Here are some of his works:
Sources:
https://en.wikipedia.org/wiki/International_Typographic_Style https://visualartsdepartment.wordpress.com/swiss/ https://www.aic-color.org/resources/Documents/jaic_v8_06.pdf https://idearocketanimation.com/16662-video-aspect-ratio-guide/ https://99designs.it/blog/design-history-movements/swiss-design/
--- Still in progress
1500-1800 Name: Divina Proportione (?) Inspiration: Leonardo Da Vinci's Notebook & XVI Century scientists' notes (Cesare Cesariano, Francesco Di Giorgio Martini)... + Andrea Pacioli, who was inspired by the study on polygons/geometric solids of Leonardo Useful link: https://medium.com/big-design-magazine/sketching-secrets-of-leonardo-da-vinci-62205c4bbd8e
https://www.avvenire.it/agora/pagine/leonardo-genio-scientifico-in-anticipo-anche-su-galileo for documentation
Features:
What would be cool to include:
Second Half of XX Century
With the ending of Second World War, increase of consumerism is seen. Many advertising campaigns are seen throughout this era included techniques such as large type, realistic graphics inspired by photography and bright colors. A visual unity achieved by asymmetrical organization on a mathematically constructed grid; objective photography and type that presents information in a clear and factual manner.
The Swiss style (International Typographic Style) was a major force in graphic design in the 50s through the 80s. It emphasizes cleanness, readability, and objectivity. Grid structures and sans serif typography is used. The typefaces were set flush-left and ragged-right. The most popular typeface in that era was Helvetica.
The ‘50s are characterised by the use of light and very intense colours.
The aspect ratio was 2.35 by wrapping the image horizontally.
An example of Swiss Design (for margins, line, page size). I couldn't specifically find the margin line or pagination but i will try to make it look similar by experimenting. :)
Josef Müller Brockmann is one of the most important graphic designers of Swiss Style in the 1950s. Here are some of his works:
Sources:
https://en.wikipedia.org/wiki/International_Typographic_Style https://visualartsdepartment.wordpress.com/swiss/ https://www.aic-color.org/resources/Documents/jaic_v8_06.pdf https://idearocketanimation.com/16662-video-aspect-ratio-guide/ https://99designs.it/blog/design-history-movements/swiss-design/
ok kinda worried that your theme will be identical to mine, as swiss design was born thanks to bauhaus it seems :( why hadn't I thought of this? so I searched some differences and internet says:
I was thinking we should use a template for our websites- maybe a draft could be
Name of the template Time period Visual characteristics
colour features
font features
margins
background features
additional features
Inspiration from (add sources, because we have to add the sources too)
What else?