Conduct Micro Heuristic Evaluation

[annaisaacks]

Title: Conduct Micro Heuristic Evaluation

Description:

Definition of Done:

Acceptance Criteria:

Summary Report:

• [ ] Create a comprehensive report that summarizes the findings from the competitive analysis and secondary research.
• [ ] Highlight key insights, trends, and actionable recommendations for the homepage redesign.
• [ ] Organize the report into clear sections for easy reference.

Stakeholder Review:

• [ ] Present the report to the project manager and UX lead for review.
• [ ] Incorporate feedback and finalize the report.

Tasks:

• [ ] Conduct a detailed evaluation of competitors' websites, focusing on design, usability, features, and user experience.
• [ ] Collect relevant data from industry reports, academic papers, and existing studies on user behavior and industry trends.
• [ ] Compile and review the secondary research data.
• [ ] Create a comprehensive report that summarizes the findings from both the competitive analysis and secondary research.
• [ ] Organize the report into clear sections for easy reference.
• [ ] Review the report with the project manager and UX lead.
• [ ] Incorporate feedback and finalize the report.
• [ ] Prepare the report for the next step: reviewing and analyzing insights and data.

Issue Intention: By conducting a competitive analysis and secondary research, we aim to gather valuable insights and data that will inform the homepage redesign process. This ensures that the redesign is based on industry best practices, user behavior trends, and a thorough understanding of the competitive landscape.

Relevant Documentation and Resources: Conducting Secondary Research

[annaisaacks]

@leeah-d This issue will need to be completed based on what you believe is most impactful for what is in our bandwidth- Please adjust accordingly.

[annaisaacks]

Putting this ticket on ice to prioritize primary analysis and manage bandwidth in balance to the project and value payoff.