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devo-ps / devo-ps.github.io

devo.ps website
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SEO concerns about moving devops blog posts to Wiredcraft #32

Closed JuhaS closed 10 years ago

JuhaS commented 10 years ago

I think we should get (and keep) as much devops related public content to our site under devo.ps. Currently the blog posts offer a lot of that. I hear we are considering moving all of them to be under Wiredcraft.com. This would mean that our SEO "juice" gets transferred from devo.ps to wiredcraft.com domain. In practice this means when people write keywords in blogs like etcd doozer or devops infrastructure, wiredcraft.com will get to top pages and devo.ps will not be anywhere.

One like about how redirections work with SEO Redirection:

Be aware that when moving a page from one URL to another, the search engines will take some time to discover the 301, recognize it, and credit the new page with the rankings and trust of its predecessor.

I believe that for any internet service SEO and organic search are important source of visitors and eventually customers. I would like to see devo.ps to be in top 10 when people search for devops (or related terms) in google.

@zbal @hunvreus thoughts?

hunvreus commented 10 years ago

My thought was to make the blog as simple and clean as possible, keeping everything we post under the same roof so as to make sure we get as much exposure as possible every time we post about one of our product. At the top of the blog page, I wanted to be able to have a very visible product banner that promotes the product. For example, you're checking something about monitoring and you see an "ad" about devo.ps. If you check some stuff about SCRUM, we advertise about Octokan.

Having multiple blogs makes sense, but it silo our effort to build SEO; we're trying to do it on both Wiredcraft and devo.ps (AND Octokan, AND Octochat...). The idea was to do this until, maybe, devo.ps can stand on its own and have its own blog.

quentinberder commented 10 years ago

I agree with @hunvreus I believe we can easily cross-pollinate the other products in blog posts. Seeing the last iteration on the blog, it can be done in a very successful way. @JuhaS I will show you the blog in the morning.

hunvreus commented 10 years ago

I think @JuhaS is simply concerned about the raw impact on SEO that we will suffer as the devo.ps individual brand, which is a fair concern (since we'll be on two separate domains). I would argue that we could try a couple things:

At this stage, from my point of view, it's more a matter of keeping the whole team with aligned objectives; making Wiredcraft better, may this be through a product, our blogs or our clients. I find it hard to believe we would be fair at managing silo-ed blogs.

If things go massively successful we'll split it up. What do you think @JuhaS ?

JuhaS commented 10 years ago

Yeah, I get your point. Targeted marketing would be more effective still (devops posts in devo.ps), but keeping it all in wc.com has it's benefits too. I'm ok to go with your idea.

We could still write a few blog posts to devo.ps that are highly related to the product like:

Digitalocean does a lot of this by having tutorials on "How to do x" posts and I seem to stumble to them quite often on google. They don't have to be super polished, but would give some new content and activity to the devo.ps blog. DO even pays community to write them I think.

hunvreus commented 10 years ago

Deprecating: we won't move the posts.