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dhowe / AdNauseam

AdNauseam: Fight back against advertising surveillance
GNU General Public License v3.0
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Differentiate between image ads and text ads (search engines) in cost calculations #494

Open dhowe opened 8 years ago

dhowe commented 8 years ago

@leoneckert can you come up with a $$$ amount for search engine ads -- I imagine this will be a bit higher than for image ads (which can still change)

leoneckert commented 8 years ago

will inform myself here

dhowe commented 8 years ago

Don't spend too much time on this (maybe the info doesn't even exist), but since we know already whether an ad is a search/text ad, or a regular display ad, it would be nice to differentiate in our cost calculation, even if we only add a few cents for search ads. But of course we should only do this if there is some evidence on which to base the amount.

leoneckert commented 8 years ago

Here is a rough approach. Below graphic shows average costs (in AdWords) for Search Ads at $2.32 and Display Ads $0.58, crudely taking the exact average of that (of course there is lots of things that should go into this equation; click through rate, amount of Search Ads vs. Display Ads etc.) gives $1.45 which is close-ish to our $1.58/ad estimation in ADN.

Two suggestions:

adwords-industry-benchmarks-average-cpc

from here: (http://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks)[http://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks]

leoneckert commented 8 years ago

is this any useful or do you have suggestion how else to approach differentiating between text and image ads' estimated costs?

dhowe commented 8 years ago

i think we will use $1.58 for the moment across the board, and re-visit this question after the launch of 2.4/3.0... thanks