Open DanielSmith1239 opened 3 years ago
it's probably because apple changed IDFA in ios 14 and Facebook can no longer access it like before, so its less relevant and has a lower fill rate
This is not an issue with this package, it's just how it is, unfortunately. Mine is also below 50%. I don't think this has something to do with what @imcouri mentioned since it hasn't rolled out yet. I've been facing this for the past 6 months. When iOS 13 was the latest.
When I checked my stats for my Facebook ads, I saw that the fill rate is very low (below 50%) and the reason is "Couldn't find relevant ad". This issue is mostly happening on iOS, so is it possible that there is an issue with the iOS implementation of the library?