Social media strategy & best practices

drupaldiversity / administration

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https://github.com/drupaldiversity/diversity

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Social media strategy & best practices #81

Closed drnikki closed 7 years ago

drnikki commented 7 years ago

This week, we need to finalize Twitter policies, access rules, and roles.

I'd like to see a few things happen:

all tweets signed by the author (just initials are fine)
a page on the site that lists team members and helps people see the full information of authors of tweets
an internal document identifying who has access to the twitter account
a guideline for the interactions that we do (and choose not to do) from the group twitter account.

cleverington commented 7 years ago

Seems like it would be good as a directory and/or part of the RREADME.md for the Content Team's Repo.

drnikki commented 7 years ago

If they want their own repo, sure. I think that team is still settling in.

hrod commented 7 years ago

So let's define the key components of a social media policy:

Purpose (what are we attempting to achieve with our social media?)
Audience (who are we trying to reach?)
Content (what types of content do we post? How does that content support our mission? What do our audiences want to hear?)
Tone (what is the tone of our communication? What types of interactions are encouraged/discouraged?)
Personal accountability (do we disclose who is tweeting? Is that important if there's a unified message?)
Dealing with Mistakes (if there's a grammar mistake, spelling error, factual error, mis-wording, how do we effectively deal with it?)
Responding to Harassment (what steps do we take when someone is harassing the group?)

bradleyfields commented 7 years ago

@hrod A little while ago, we worked on https://github.com/drupaldiversity/drupaldiversity.github.io/issues/6 (re: a content strategy statement).

We could start there and find out how we could branch it for social platforms specifically. For instance, re: purpose, there's an annotation about "Not [being for] just anyone in tech," but focusing on our community's growth. There are also notes re: amplification, which something like Twitter would be great for.

sugaroverflow commented 7 years ago

I opened a PR #100 with a draft :) please comment/give feedback/make changes/review. Thanks!

sugaroverflow commented 7 years ago

The first draft has been up for review for a few weeks now and I've made changes based on feedback from everyone. Closing this issue since PR #100 is ready for merge.