It means that when they share a link on their soshhttps://twitter.com/joinclubsoda
it's almost always super long and gets cut-off:
This is not a "big" problem. (Meta: so I might not even mention it!)
What is a big problem is that clicks on the links are not being tracked/captured effectively.
⚠️ WARNING: this issue is "Work in Progress" ... 🚧 🏗
Please ignore this issue. I will be "fleshing it out" shortly ...
Client-Specific Use-case
At present the Club Soda website has a relatively long (base) URL https://joinclubsoda.co.uk/
The "Guide" Website/App that we are re-building: https://clubsodaguide.com
It means that when they share a link on their sosh https://twitter.com/joinclubsoda it's almost always super long and gets cut-off:
This is not a "big" problem. (Meta: so I might not even mention it!)
What is a big problem is that clicks on the links are not being tracked/captured effectively.
Tracking Out-bound Links
Yes, we can track clicks on out-bound links using custom GTM event: https://support.google.com/analytics/answer/1136920 But this should be done automatically.
Suggestion
Visit: https://iwantmyname.com and enter short keywords or abbreviations and see what short domains are available. e.g: soda.gd ("soda good")
or
We probably cannot go too short without complete loss of meaning. We want the short link to be somewhat "on brand", although for the most part,
Sadly, soda.club is "taken" (that was my first thought)
"Cons" to Using a Short URL for In-bound Links?
There are two potential "downsides" to this approach:
1. "Dilution" of the DWYL "Brand"?
Counter Argument
2. "Loss of SEO"
Mitigation
See: https://moz.com/learn/seo/redirection