Transfer repo to dwyl simplify readme intro and focus on WIIFM

[nelsonic]

This is only the beginning. We know exactly what we are doing in 2017!

@iteles please review/correct and when happy, merge. thanks! ❤️

[iteles]

🎉 🙌 Just finished reading, excited for the fresh start!

I pushed a commit:

• Fixing typos
• Changing two tiny things in the flow
• Removing the small sprinkling of <br/> elements in favour of plain markdown (i.e. Adding 2 spaces at the end of the line and hitting enter to create the line break)

I haven't touched the content itself.

Other than the comments I have added on specific lines, my only suggestion would be that we can evolve it to be even more concise and to-the-point. If you can give me a bullet point list of what you would like to get across, I can review this with an 'editor's eye' 👀 and make some effective cuts to the wording whilst making the key points stand out for people skim-reading. 👍 (in a separate PR)

I'm happy to merge as-is, but please give the changes in my commit a quick look-over before I do!

[nelsonic]

The reason for using the <br /> instead of the double space markdown is the sheer number of PRs we've had in the past two years in which people "remove trailing white space"... it needs to be explicit else people will remove the syntactic content breaks.

[iteles]

@nelsonic Agreed, I get that, I'm currently opening the issues from this PR and adding <br/>s consistently is one of them.

[nelsonic]

@iteles sweet! 🍭 😍