Open Cleop opened 5 years ago
@Cleop I would recommend that you watch this lecture: "How to Measure Your Product"
https://youtu.be/MABmQhOlmJA
That should give you some insight into "how to measure" and cohort analysis. Once you've watched it, please share your thoughts/learnings and any further "search" you conducted and resulting links you read while trying to understand the lecture. Thanks! ✨
Thanks @nelsonic, a very good talk. These are my notes:
The talk mentioned that Mixpanel was built trying to fill the gap that Google Analytics wasn't filling, however in terms of features I'm not sure that it highlighted that GA is not sufficient to achieve these goals. From a glance, GA appears to offer funnels and retention metrics, although I don't know how flexible / well they work. So I'm not sure where that leaves us with next steps for CS @nelsonic. What are your views on funnels, retention and cohort analysis on GA @nelsonic ?
The GA users flow also seems quite useful for tracking pathways:
I want to gain a better understanding of the strengths and weaknesses of using GA so I can decide if its the best option for my project.
Following some of my own research and a discussion with @nelsonic, these are some of the following observations I've made about the strengths and weaknesses of using Google Analytics:
I have the following further questions in follow up to our first discussion: