We spend 80% of our google ads allowance a month.

[joereddington]

We have a nice Google Grant, but we aren't doing enough with it. We want to be using up a lot more of the adds, and we want to have worked out a way to get those ads to convert.

Resources

• My file of Google notes

Steps

• [x] Check the quality scores on your ads.

• [x] Find out how to rotate my ads

• [x] Add a bunch of sitelines: 8 to 10 apparently.

• [x] White Water Writers should have a call extension

• [x] Find the ad's quality scores.

• [x] Process the ads that where added from the keyword planner.

  • [ ] Do analytics training
  • [x] Do more Google Ads training.
    • [ ] Possibly include the other certifications.

• [ ] Make a calendar event to go back through the training for things to pick up.

  • [ ] Have a weekly "review and improve" session

• [ ] Check if we have remarketing lists for our sites.

  • [ ] Put on reach 'Be in charge of a 120k a year adwords budget'?

• [ ] The novels should have their own ads, that would be cool.

OVF

• [ ] Have tracking code for conversions for OVF
• [ ] Set up ads that work

WWW

• [x] Keep setting up and running ads
• [x] 'lesson palns' NQT 'improve english grades' 'writing summer camp'
• [ ] Check the Ad quality metrics.
• [ ] Add location inserts
• [ ] Add keyword inserts
• [ ] Rewrite the opening page
• [ ] Rewrite the student page to talk about summer camps
• [ ] Write down ten benefits and do an ad for each.
  • [ ] include a prison landing page that points to Ceasar Bond
• [ ] Rewrite Contacts page to look pretty and mention the free book
• [ ] Rewrite Teachers page with an a/b test so that we can see an improvement
• [ ] Create a landing page of 'hey, we are the experts in team writing and we do do the odd bit of consulting so maybe take a look at us' and create an add for it.

Supertitle

• [ ] Build a landing page
• [ ] Set up ads

Project Real

• [ ] Make sure teacher site is in Analyics
• [ ] Build a landing page for influencer calls
• [x] Set up ads
• [x] Change 'session' to 'lesson'
• [x] Rewrite to include multiple pages - about us and contact should be hidden away.
• [x] * The logo is Too Big
  • The statement right at the top, then three 'click here' options: the resources, the background.
  • Sessions on seperate page as part of a funnel.
  • About us and contact should be a seperate page.

Related Projects

127 - rewriting the WWW site with a funnel.

[joereddington]

07/07/21 09:35 to 11:02, +EQT working on https://github.com/eQualityTime/Public/issues/131

• I'm still updating my ads notes.
• Installing imagemagik (eventually) to sort out sizes for images.
• I'm really starting to understand how to move around the platform, but frustrating to learn.
• I've created a dynamic ad.
• Here's a question to come back to: when you add a new extension to a campaign - does it automatically get added for existing ad groups?
• The ad strength for our ads is really low. That's what's stopping us from showing a lot.
• I'm very aware that there is a loop in this: site, analytics, ads, and I need to:
  • Get good at both analytics and ads
  • Have a more formal process for setting up ads and making changes (like when building a specific landing page)

07/07/21 15:00 to 16:00, Google Ads +EQT

I Wrote a new add group with better keywords (I think) and I CAN'T get the add preview to show me much.

• I've upgraded the ad stength to 'average'
• But the other campaign that the students did is set to 'good'.
• I've copied and pasted some text betweeen.
• I've worked out how to add extensions to other places

[joereddington]

12/07/21 09:07 to 12:12, +EQT reviewing google ads.

• Ads

  • Added some negative keywords
  • Been reviewing/upgrading ads so that their ad strength is 'excellent' Hope that makes a significant difference. There are now five ads for WWW.
  • Created an ad group for 'self-esteem and confidence' and built an add for it.

• Site

  • Added price information to the site and also reworte the landing page.
  • Changing size while I'm there.
  • Fixed some CSS

12/07/21 12:13 to 12:52, Google Ads Exam +EQT

Pass the search exam.

12/07/21 12:53 to 13:16, Doing a different ads course while I'm here. +EQT

12/07/21 13:44 to 14:00, Finishing the ads

[joereddington]

I checked today and I already have some remarketing lists.

[joereddington]

The next action is to leave it alone for a week, and then either rebuild the ads so traffic comes in or start a new project that improves the funnel on the website.

[joereddington]

Okay, it's been pretty rough. The two next actions are:

• [ ] Ask for help
• [ ] Write the project real ads
• [ ] See if you can itteratively improve any of the existing ads.

[joereddington]

15/09/21 10:17 to 10:45, +EQT working on https://github.com/eQualityTime/Public/issues/131

• Created an ad for Project Real

[joereddington]

Reviewing the ads:

The current THING is to be rewritting the landing pages so that they include the right words from the keywords.

Projectreal.co.uk

• Session plan into Lesson plan
• make influencers into 'instagram influencers'
• add the word 'sample', 'lesson materials', "PSHE"! 'Classroom'
• say 'teaching' a lot more.

WWW

• Add the word 'ks3'

...and generally bring everything into allignment.

We're currently up to spending about $4k

[joereddington]

We are up to 67% (although most of that is Project Real and we're not seeing much response to it...)

[joereddington]

06/01/22 10:07 to 12:59, Google Ads +EQT

• I appealed the canceled ads

• To improve the 'landing page experience' for my White Water Writers ads I have

  • Reduced the size of the main image on the site
  • Checked the page load speeds in Google Analytics - it appears only the main page is particularly slow (which is odd, because you'd think the portfolio would take a while....)
  • Discovered that the OVF site takes about ten seconds for the main page though...
  • pulled on server - had to sudo su first.

• For Flowers For turing

  • Reduced the size of the main image for page loading.
  • Reinstalled all the files to get the damn thing to run.

• I think there might be a problem with me trying to improve volume so much - in that it's volume that follows from quality rather than the other way around.

[joereddington]

13/01/22 14:39 to 15:39, working on https://github.com/eQualityTime/Public/issues/131

• Reviewing the notes from 6th Jan time (found in index)
  • The page load speeds have improved on White Water Writers and Flowers for turing, so that's nice.
  • Adding the keywords 'KS3' for example, has made basically NO difference.
• I've fixed(appealed) an ad that was paused because the destination had moved
• I created a 'campaign group' for www.
• I removed a bunch of low performing keywords and ads so that I could see what was happening
  • One of that ads went from Excellent to good when I did that :(

Let's think about what we can do:

• People really are moving through the WWW funnel, but NOT in the numbers I need want. Places to improve:
  • Number of people who see the ad
  • Percentage of people who see the ad
  • Percentage of people who go through the funnel
  • Percentage of people who email after the funnel.

I reviewed the funnel, and the obvious places to improve are the teachers.html which is wordy and a bit low and contact.html which is ugly and doesn't mention the free book. I added the relevant tasks to the issue. In the process it occured to me that I should change how vision gets the tasks.

[joereddington]

This is the difference between changing the teacher.html before: after:

So... bascially none.

[joereddington]

Okay, so here's what I think I'm reading.
Last Monday I rearranged the site to have multiple pages - I put the 'contact and about us' on a separate page and I did the same with the 'why it's cool' page. There was an improvement - about 1 in 50 visitors downloaded the files after the change compared to 1 in 85 after. That's nice.

The really interesting thing was this: nobody downloaded the files from the session pages: gasp. Like nobody. In fact, hardly anyone visited the session pages at all. They all download the full set of files and then go and look at them offline. Literally ten times as many people downloaded the full set of files than even looked at most of the individual pages.

Which is super strange right? But, you know, 'meet people where they are' - so it might be worth rearranging the page so that the download is the main thing and we remove the other pages.

[joereddington]

It's not really part of this but I've created some A/B testing to improve the route.

[joereddington]

The A/B testing was covered here: https://equalitytime.co.uk/6609/2022/02/22/landing-page/

Today I've fixed a bug in projectreals conversions and added three new ad groups to the White Water Writers ads.

[joereddington]

So we have this problem:

I suspect that this was caused by the site loosing it's https status for a while so I've edited - but the status hasn't changed to anything like 'checking' so I don't know if that's made any difference.

FWIW I created an entirely new campaign and first ad to see if that works - I'll give it a tune up if it does.