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Run your weekly social media process four times #21

Closed joereddington closed 3 years ago

joereddington commented 6 years ago

Summary

We do cool projects and we should tell people about them so that they either engage with the project as a user, or they help it grow.

Edit

Really want to start promoting our books.

Resources

Problem

Not everybody thinks like we do, and wants to be engaged the same way. So we must make sure that our output covers all of the people who are interested in our work.

Plan

joereddington commented 6 years ago

User profile draft.

Long term objectives

Being transparent is its own reward - the more work we can share the more we are likely to do our work properly. We also want to raise our public profile and build connections with people who can help us.

Short term objectives

None. We aren't interested in short-term spikes such as likes and going viral. Joe's been viral, it didn't help. (Example - Flowers for Turing got around 10k retweets in its first year, and raised about £80. Last year it raised about £1600 and got about 500 mentions).

Target Audience

There are seven people we want to contact with our social media. This list is written for White Water Writers, but the same characters are relevent for Supertitle and Open Voice Factory (teacher becomes an SLT, the student studies Computer Science, and the writer is a manufacturer). We want to make sure that we are talking to each of them with our output.

(all names (and hence genders and ethnicities) generated randomly by https://www.name-generator.org.uk/quick/)

Fraser

Fraser is 15, has done a White Water Writer camp, he is proud of it and wants to do it again. We want to remind him regularly of how much fun it was. Fraser is into Facebook and Instragram.

Amy-Leigh

Amy-Leigh is a 30-year old teacher, she cares about her students and wants them to have cool oppertuntities. She is wary of outside interventions because they overpromise and under deliver. We want to show her how our approaches work and resolve any fears she might have about getting invovled. Amy-Leigh's social media is very locked down, but she does have a Twitter account and occasionally looks at Facebook.

George

George is a 20 year old English student who believes in changing the world. He's looking for a cool new thing to talk about. He's on Facebook and Instagram.

Steve

Nayan is a 36-year old failed writer who thinks that you CAN'T mechanise creativity. We want to change his mind. He's mostly on Twitter but also willing to rant on Facebook.

Nate

Nate is a journalist. He's interested good photos, clicks and the number of likes something has. He's a Twitter person and occasionally responds to email, but is more likely to write about whatever is getting good reddit traction that day.

Janet the Funder

JTF is an old-school (and old, school) funder. She doesn't understand technology but decides what to fund based on how much smart people talk about it. (obviously this doesn't include any of our current (2018) funders, because they all understand technology). Janet reads what Nate writer and is willing to have a Google. (Janet also includes headteachers and politicians)

Saqib

Saqib, is 24 and works for us as a member of staff. They know their job, but they are also interested in how we are changing internally, and policy updates, and in new features on our projects.

Platforms

More networks is more hassle. We concentrate on Facebook and Twitter for 'brands' and Reddit for pushing individual events.

joereddington-public commented 6 years ago
joereddington-public commented 6 years ago

News this week.

Next todo is to go through those and work out who cares. Some of them need blogging.

joereddington-public commented 6 years ago

Let's look at each in turn.

Fraiser

Amy-Leight

George

Steve

Nate

Janet

Saqib

So

Hired a researher!

Facebook

Aideen has joined eQuality Time as a researcher: she's in charge of producing a communication board for Dementia for the Essex challenge prize. She comes extremely highly recommended and it's important she is - we're a research based organisation and we need to know that we're building on a rock solid base and so do the people who trust us. Really looking forward to seeing what she produces.

Twitter

We've hired a researcher! Aideen will be in charge of producing a communcation board for users with Dementia as part of the #Essexchallengeprize.

Signed off the comic relief document

eQuality Time is going places! We've signed out our Comic Relief funding deal for £45,000. Feels like a big, but exciting responsibility. One of the hardest things to do is force yourself to look at the fine print when a funding is offering you your dream. But it's really important, particularly if you are going to have a good relationship with the funder.

Done some streaming

Write a blog.

Moved to Amazon Business.

Some internal changes - White Water Writers is growing so that means our internal systems have to grow as well. We've moved over to Amazon business for our book orders on the basis that we're ordering a amazingly large number of books in a week, and, more importantly, for a range of different organisations, leaders, and funders. Fair warning, if you lead a lot of camps you are probably going to be given the responsibility for ordering the books as well.

'lnn Now to write a blog.

joereddington-public commented 6 years ago
30/07/18 17:09:

Did three blog posts and some promotion of books today.

joereddington commented 4 years ago

I had forgotten how much work I'd put into this, it need some adjustment to the title and so on.