Closed joereddington-public closed 5 years ago
From this ted talk
[In an experiment in] in San Marcos, California. Graduate students put signs on every door in a neighborhood, asking people to turn off their air conditioning and turn on their fans. One quarter of the homes received a message that said, did you know you could save 54 dollars a month this summer? Turn off your air conditioning, turn on your fans. Another group got an environmental message. And still a third group got a message about being good citizens, preventing blackouts. Most people guessed that money-saving message would work best of all. In fact, none of these messages worked. They had zero impact on energy consumption. It was as if the grad students hadn't shown up at all.
But there was a fourth message, and this message simply said, "When surveyed, 77 percent of your neighbors said that they turned off their air conditioning and turned on their fans. Please join them. Turn off your air conditioning and turn on your fans." And wouldn't you know it, they did. The people who received this message showed a marked decrease in energy consumption simply by being told what their neighbors were doing.
The question is: can we do this with recycling. Both the amount, and the quality of the recycling.
What I need is a source that says "British people are bad at recycling"
Turns out there are lots:
I could also do with quotes from the people who sort it at the recycling centre - what are the big complaints.
Okay, so there is some supporting evidence. Great. So here is what we want to do:
Increase recycling by putting people into competition with their neightbours and by reviewing their bins.
Process goes in this order
Short version:
People don't really understand how to recycle. They put waste in the wrong boxes. A lot. If people understood which bits of their waste was meant to go into which boxes, then recycling would be vastly improved.
The second problem is that lots of people in the UK don't take recycling that seriously. We rank near the bottom of europe on waste recycled.
So we don't recycle much, and when we do we do it badly. Let's try and fix both.
It's know that the best way to get people to use less power is to tell them that their neighbours use less. We think we can do the same with recycling. But we'd have to know how much their neighbours were recycling. So we should go and talk to them. And if we are talking to them, then we can make it quietly competitive.
I've been trying to rewrite this for the blog and it's been difficult, so I'm reducing it to the single concept and doing an FAQ:
"Meet Sam. Sam wants to recycle, but keeps putting rubbish in the wrong boxes. Sam mostly buys the same things every week, so when Alice came to his house and showed him how to sort one of his bins properly it meant it got it right for years to come."
Ha! Better idea, write it as a facebook post and get the FAQ done for you.
Now blogged at: http://equalitytime.co.uk/6380/2019/11/14/this-is-rubbish/
Most recent attempt
This is rubbish increases recycling in a local area by working face-to-face with residents to increase the transparency of the process.
British People are bad at recycling: both in terms of quality (we put the wrong THINGs in the wrong boxes) and quantity (we don't put much in the boxes). Our project sends people door-to-door in a local area to gently chat with people about recycling, and help them sort their existing shopping. On a follow up visit, people get a badge they can stick on their bin to show their improvement. Motivated by their own badgers, and those of their neighbours, recycling amounts and quality increases - particularly because people repeatedly buy the same products, so a small amount of targeted intervention, is a lot more useful than current practice.
Background
We should make it into a full project proposal.
User perspective
The user is now motivated to recycle more, and will recycle much better.
Plan