Add Analytics Scripts for Bing and Google Ads

[ucem]

Word documents with script will be sent to you.

Bing http://www.universities-colleges-schools.com/addictions-and-community-services-worker/cdi-college

Google Ads http://www.universities-colleges-schools.com/thank_you/CDI%20College/

[ehodul]

Google Ads: is there any parameter that we should add to the Thank you page for CDI College? Or should the tracking code be added to the page regardless of where the visitor came from?

[ucem]

My understanding is that if our goal is to track conversion tracking, we only need to place the code snippet on the thank you page and that Google can track a visitor from an ad to the point of conversion. Bing on the other hand seems to generate code for each page.

http://support.google.com/adwords/answer/1722022?hl=en&ref_topic=1713972

[ehodul]

Added Bing Campaign (landing, request info & thank you page): http://www.universities-colleges-schools.com/personal-support-worker-in-ontario/cdi-college?tag=BIN3565

Added Google tracking code to CDI College - thank you page: http://www.universities-colleges-schools.com/thank_you/CDI College/

[ucem]

Analytics for the Personal Support Worker Page doesn't appear to be working as we've had several leads (I tracked landing page to form completion in Google Analytics), but Bing Ads does not reflect the conversions. Do you think it's because I had you load the landing page script onto the ?tag=BIN3565 page?

And when I look for the other Bing scripts you've added over the last few months, I don't see them either. When you have a minute could you please take a look? Perhaps I'm not looking in the right place.

[ehodul]

I reviewed placement of Bing campaign tracking scripts, modified placement of the script on Thank you pages and retested all tracked pages for CDI college. The scripts seem to be present on all three pages (landing page, request info form and thank you page), example of page flow (each page contains the script ('mstag' visible when viewing page source)): http://www.universities-colleges-schools.com/medical-office-administration/cdi-college?tag=BIN3547 http://www.universities-colleges-schools.com/request-information/cdi-college?tag=BIN3547 http://www.universities-colleges-schools.com/thank_you/CDI College/BIN3547

Could you please look at the Bing campaign administration to verify if this is working now (if you see any conversions from the testing I've done for CDI College)? If it's still not working, please let me know, I will revisit the issue again.

[ucem]

I can see the code now as well. I saw your test leads for CDI, but I checked Bing Ads and there are no conversions showing for today, although there might be a delay. If you don't actually click on an ad, I'm not sure Bing would capture a test lead, would they?

[ehodul]

Let's wait to see if there is a delay in reporting. You could also test all the way clicking on the Bing Ad if possible, or please let me know how to find the Ad.

[ucem]

I can see that the scripts are working on the landing page /personal-support-worker-in-ontario/cdi-college?tag=BIN3565 because my Bing ads account shows 3 clicks on the ads today and Google Analytics shows 3 visits to that page. Only one person moved on to the lead form page /request-information/cdi-college?tag=BIN3565 but didn't complete the lead form so obviously no conversion there. I will monitor closely over the next couple of days and let you know.