elizabethbarr
commented
8 years ago Tipply: The persona for each of Tipply's three revenue streams is the same: restaurant owners and hiring managers (both front of the house managers and kitchen managers). They are overwhelmingly male, white and middle-aged. They work long hours, nights, weekends and holidays. They are easy to reach by phone or email since they are often at work. They want a solution to their biggest problem but are also conservative about adopting technology and rely heavily on the recommendations of other restaurant owners.
Keep in Touch: Advertising: The personal for this revenue stream would be camps and retailers selling products to parents preparing their children for camp. Camps tend to be family businesses that have been run by the family for generations. They are very eager to learn about new products that would appeal to campers and their parents. They know parents who pay for camp are their bread and butter, but it's the kids who drive the camp spending as far as perferences, needs and wants. Camp families tend to be middle-class and upper middle-class, white, and cosmopolitan – residing in larger metropolitan areas. They are very keen to spend money on what they consider to be enrichment activities for their children, and camps are happy to make those purchases as easy as possible. (For example, most camps have rather sophisticated websites that offer plenty of e-commerce.)
Subscription: This revenue stream would come directly from the camps, who want to reach both campers and their parents. Camps are always concerned about not only returning campers but marketing to new families.
Affiliate model: This revenue stream comes from retailers who sell camp-related apparel and gear. These retailers are typically apparel companies, sporting goods and athletic companies, outdoor retailers, as well as camps' e-commerce sites selling their own branded clothing and gear. Most of these retailers are large enough to offer affiliate marketing to websites and apps that feature their products in written content as well as videos and photos.
Ship It Good: The persona of the Ship It Good customer are travelers, most especially infrequent air travelers who might borrow luggage or bags when they travel. They are either uninformed about basic TSA practices or don't travel frequently enough to pay attention to rules about what is allowed on board. They would be on the edges of the age spectrum – the youngest adults traveling on their own as well (teenagers, college students, those traveling during spring break and the summer months) as older folks visiting out-of-state family. They may also be hunters, fishers and sportsmen who may have knives or fishing rods they are bringing aboard a plane rather than placing them in checked bags.
Based on your Revenue Research, write a paragraph that describes a persona (demographic, personal preferences, behaviors, hobbies, etc.) for your 1 ideal paying customer for each revenue stream, explaining the benefit that you plan to provide the customer.